Sr. Marketing Communications Strategist

Reputation•Scottsdale, AZ

23d•Hybrid

About The Position

As a key player in our marketing department, you will be responsible for developing and executing a comprehensive content strategy that aligns with our brand, engages our target audience, and drives business growth. This role requires a creative and strategic thinker with a deep understanding of the technology landscape (and associated trends), and the ability to work cross departmentally for alignment, oversight, and consistency.

Requirements

Bachelor's degree in Marketing, Communications, or a related field or equivalent experience
8 years of marketing experience, including demonstrated expertise in content creation and management, preferably within the SaaS or Mar-Tech industry.
Strong understanding of SEO principles and experience in optimizing content for search engines.
Excellent leadership and project management skills with the ability to collaborate across teams and departments and manage multiple projects simultaneously.
Exceptional written and verbal communication skills.
Creative thinking and a passion for staying ahead of industry trends.

Responsibilities

Content Strategy Develop and execute a thought leadership content strategy that aligns with the company's overall marketing objectives and brand positioning.
Create a cohesive and engaging narrative that communicates the value proposition of our Reputation Platform to our ICP and beyond.
Support our awareness efforts and thought leadership bench.
Content Creation Work alongside a team of marketeers, including data analysts, designers, and multimedia specialists, to produce high-quality and compelling content.
Generate a variety of content types, including social media management, blog posts, campaign kits, research reports, case studies, byline articles, infographics, videos, and more.
Campaign Support Work closely with the marketing and sales teams to support campaigns with relevant and impactful content.
Align content creation with product launches, research initiatives, awareness campaigns, promotions, and other strategic initiatives.
PR + Analyst Relations Serve as the primary day-to-day point of contact for our external PR agency, ensuring timely execution of media pitches, press releases, and rapid-response commentary.
Actively identify and cultivate opportunities for media interest, managing incoming inquiries and preparing spokespeople for interviews to boost brand awareness.
Manage the rhythm of business with industry analysts, including scheduling briefings, coordinating "inquiry" calls, and tracking upcoming research reports to ensure our Reputation Platform is accurately represented.
Brand Consistency Ensure consistency in messaging, tone, and branding across all content channels and platforms.
Uphold and enhance the company's brand identity through compelling storytelling.
Performance Metrics Establish and monitor key performance indicators (KPIs) to measure the success and impact of content initiatives.
Utilize data and analytics to refine content strategies and optimize future efforts.

Benefits

Paid Time Off: Flexible PTO for salary paid employees
Hourly employees accrue PTO based on tenure & receive 5 sick days annually. Sick days are available day 1. PTO accrues on a per paycheck basis.
10 company paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for the company.
Health and Welfare Benefits Multiple medical and dental plan options, plus 100% company paid vision coverage
401k available through Fidelity
Paid Parental Leave for all eligible employees as of day 1 of employment
Employer paid short and long term disability and life insurance
Critical Illness, Accident & Hospital Indemnity insurance
Employee Assistance Program (EAP)
Access to a wide variety of perks and wellbeing apps: - PerkSpot: Employee discount program - Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships - Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health - Omada: Virtual prevention and physical therapy program - Ladder: Supplemental life insurance - SoFi: Financial wellbeing platform with 1:1 advice - Fetch: Pet insurance discount program - Spring Health for Guardian: Virtual mental health support - XP Health for Guardian: Virtual eyewear platform - Rate.com: Mortgage services discount program