Sr. Marketing and Systems Manager (Hybrid)

American Medical Association • Chicago, IL

37d • $119,074 - $157,855 • Hybrid

About The Position

As a Sr. Marketing and Systems Manager, you will be responsible for leading, developing, and managing the implementation of marketing technology (MarTech) solutions and data analytics infrastructure supporting the Digital Strategy team and MMX business unit. Responsible for ensuring our MarTech stack and data and analytics capabilities align with the achievement of business objectives, i.e. audience development, membership, and brand sentiment, including the collection and utilization of first-party data. Collaborates with leaders in MMX, IT, OGC and throughout the AMA.

Requirements

• Bachelor’s Degree required; concentration in Marketing, Communications, Computer Science, User Experience, or other related coursework preferred
• 7+ years of experience leading digital analytics, marketing technology, and/or digital development activities
• 3+ years experience with staff management, with proven ability to lead full-time and contract resources
• Digitally-savvy and customer-centric, with a proven ability to interpret digital data and translate it into action/opportunities
• Proven ability to communicate with highly technical resources and roll-up sleeves to deliver solutions
• Exceptional time and project management skills, with focus on process improvement and workflow efficiency
• Superior written and oral communication skills, including experience presenting in a large group setting, with an ability to handle both technical deep dives, as well as use natural language to explain benefits of new technology and applications
• Proficiency in using Google Analytics, Google Tag Manager, Quantum Metric, Optimizely, VWO, Salesforce Marketing Cloud, Qualaroo, PowerBI, or other similar applications
• Experienced with Structured Query Language (SQL), or similar conditional logic programming
• Experienced with CMS, for example Drupal or WordPress
• Experienced in use of JIRA, Asana, MS Office, other similar applications

Responsibilities

• Marketing Technology Strategy & Management
• Integrate and configure enterprise marketing automation, customer relationship management (CRM) and personalization software development kits (SDK) into existing applications and ensure proper functionality and performance to enable campaign activations within MMX
• Develop, implement, and manage enterprise consent management technology to comply with internal and external privacy, security, and data governance requirements
• Develop, implement, and manage stability of experimentation and testing software across enterprise applications to support MMX business objectives
• Operationalize tag management system to support analytics and reporting, as well as streamline activation of new MarTech solutions for the enterprise
• Interpret changes in digital marketing regulations and creates strategies to grow the collection and utilization of first-party data
• Communicate implementation plans to the Data Governance and Security teams and OGC and discuss routine updates on internal and external policy and procedure compliance
• Analytics & Reporting
• Operationalize AMA instance of Google Analytics to enable enterprise website data gathering, including managing vendor relationships for annual contract renewals and budgeting requirements
• Create, manage, and integrate domain-level data layer guides to collect, store and pass data in standardized manner, interpretable by analytics software, and is in compliance with internal and external privacy and security requirements
• Develop and maintain data visualization software to enable self-service data exploration across domains and filterable by numerous variables, including timeframe, topic, objective, and attribution schema
• Collaborate and partner throughout the AMA to interpret digital metrics identify improvement opportunities to create business impact
• Collaborate with Publishing and Insurance to establish enterprise standards
• Campaign Activation
• Oversee the activation of experimentation campaigns, including gathering business requirements, goal setting, technology selection, and designing the test variation(s)
• Lead on-going analytics review to interpret results, determine statistical significance, and set campaign end dates, and recommend new experiments and campaigns based on data and business performance
• Collaborate with Product, Membership and Marketing teams to design experiments to inform development roadmaps based on emerging market and business needs
• Staff Management
• Lead, mentor and provide management oversight for professional staff
• Responsible for setting objectives, evaluating performance and developing staff
• Identify opportunities for advancing staff skills and expertise
• May include other responsibilities as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level