Sr. Market Research Manager (Hybrid)
About The Position
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve. We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. We have an opportunity at our corporate offices in Chicago for a Sr. Market Research Manager on our Environmental Intelligence team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office. As a Sr. Market Research Manager, you will develop and implement formal frameworks and methodologies for approaching qualitative research and evaluation. Analyze and leverage existing resources and proactively identify new innovative approaches and actionable strategy for the AMA in areas of qualitative expertise and evaluation to achieve business goals.
Requirements
- Bachelor’s degree required; MBA, MS, MA, MPH, PMP or equivalent certification preferred
- 7+ years’ experience working in a high-performance organization, leading qualitative and user research initiatives
- Demonstrated experience in moderating/conducting one-on-one interviews, co-creation studies, or focus groups
- Experience in health care or public health preferred
- Experience in people management required; able to attract and develop talent
- Demonstrated negotiation and facilitation skills with the ability to exercise diplomacy, tact, professionalism, responsiveness, and a high level of flexibility
- Knowledge of Agile methodologies, OKR methodology, product and program life cycles and methods
- Able to lead and oversee complex research and analysis, identify key insights, and recommend actions
- Polished interpersonal skills; effective communication, both written and verbal; with the ability to think and communicate effectively, formulate a clear point of view on complicated issues, and create a concise and well written narrative
- Some travel required
Nice To Haves
- MBA, MS, MA, MPH, PMP or equivalent certification preferred
- Experience in health care or public health preferred
Responsibilities
- Collaborate with VP, Strategic Insights, and Director, Market Research, to develop and execute qualitative research and evaluation projects for AMA programs, products and services
- Provide direction and oversight for primary research across AMA programs, products and services Methodologies may include facilitation, ideation, co-creation, one-on-one interviews, focus groups, usability testing, surveys, strategy workshops, etc
- Serve as an enterprise subject matter expert on best qualitative research and evaluation methodologies
- Partner cross-functionally to define and shape business needs to develop the actionable roadmaps to meet goals through qualitative learning and evaluation techniques
- Present insights and guide the interpretation of findings into actionable, tactical plans
- Oversee the effective planning, execution, and monitoring of the technical and operational tasks necessary to complete research and evaluation studies, including partnerships with outside suppliers, to ensure quality, consistency, and timeliness of research outcomes
- Work with the Director, Market Research to oversee best practices, tools and protocols meant to improve design and usability of AMA programs, products and services
- Develop and maintain relationships with internal stakeholders across the enterprise to support Strategic Insights as a trusted and reliable partner
- Develop and maintain working relationships with an array of vendors, outside experts, and collaborators to aid in the research and development of AMA programs, products and services
- Lead, mentor and provide management oversight for professional staff
- Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment
- Responsible for developing staff knowledge and skills to support career development
- May include other responsibilities as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
