Sr Market Research Manager

Fossil • Richardson, TX

30d • Hybrid

About The Position

We are seeking a Senior Market Research Manager to join our Consumer Insights Team at Fossil Group in Richardson, Texas. If you are passionate about uncovering consumer motivations and enjoy transforming data into actionable insights, this could be the perfect role for you. In this dynamic and global company, you will influence business strategy by identifying the "why" behind customer behavior and driving insight-led decision-making across brands and regions.

Requirements

• 7+ years of experience in consulting, consumer insights, market research, or strategy
• MBA or Master's in Marketing Research, Marketing, Sociology, Psychology, Math, or related field; or 10+ years of relevant experience with a Bachelor's degree
• Skilled in end-to-end management of qualitative and quantitative research projects
• Proficient with analytics tools such as SPSS, R, or Python
• Strong ability to communicate insights clearly and influence senior stakeholders
• Highly analytical with exceptional project and time management skills
• Positive, collaborative, and service-oriented mindset
• Self-motivated with a passion for delivering actionable, business-driving results

Nice To Haves

• Thorough knowledge of research methodologies such as brand tracking, VOC, CX, and campaign assessment studies is a plus

Responsibilities

• Lead the design and execution of quantitative research projects, including survey development, data analysis, and insight reporting
• Oversee qualitative research initiatives such as focus groups, in-depth interviews, and mystery shopping studies
• Manage multi-country online consumer panels, including survey programming, community engagement, and reporting
• Synthesize insights from primary research, analytics, social listening, and third-party data to deliver clear, actionable recommendations
• Partner closely with brand, marketing, and cross-functional leaders to guide strategy and support decision-making
• Translate complex data into compelling stories and presentations for senior leadership
• Drive continuous improvement of research processes, tools, and methodologies

Benefits

• Competitive compensation and benefits package
• Support for work-life balance, including time-off programs
• Hybrid work opportunities, where applicable
• Learning and development support
• Employee product discounts
• An inclusive, collaborative, and values-driven workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Number of Employees: 5,001-10,000 employees