Sr. Manager, Wholesale Channel Marketing

Chobani•Philadelphia, PA

47d

About The Position

We are seeking a strategic and customer-centric Senior Manager, Wholesale Marketing to lead marketing efforts across our Wholesale and Hospitality channels. This individual will play a critical role in developing and executing integrated marketing strategies that drive brand awareness, customer acquisition, retention, and revenue growth in key accounts ranging from restaurants and hotels to food service distributors and specialty retailers. This role is highly cross-functional, working closely with Sales, Brand, Product Innovation, Creative, and Revenue teams to craft compelling go-to-market strategies, seasonal campaigns, customer toolkits, and activation plans tailored to B2B and on-premise audiences.

Requirements

8+ years of experience in channel marketing, B2B marketing, or trade marketing, preferably in food & beverage, CPG, or hospitality
Demonstrated success in building and executing marketing programs that drive measurable commercial impact
Strong understanding of B2B buyer journeys, particularly within food service, hotel, and wholesale environments
Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment
Highly collaborative with strong interpersonal and communication skills
Experience working cross-functionally with Sales, Product, Creative, and Brand teams
Passion for coffee, sustainability, and the La Colombe mission is a must

Responsibilities

Develop and lead the annual channel marketing strategy for Wholesale and Hospitality aligned with overall brand and commercial goals
Work with cross functional partners to optimize and communicate product, packaging and service offerings
Work with Sales team and Customers to tailor how branding and trademarks are used by customers for maximum effectiveness, including leading our “Coffee By La Colombe” program
Segment and prioritize customer types within the channel to drive targeted marketing programs
Define and track KPIs to measure campaign effectiveness and inform optimizations
Partner with Sales and Brand teams to create B2B campaigns that promote product launches, seasonal features, and brand storytelling
Lead development of sales materials and branded assets for sales team and customer utilization
Collaborate with Creative to ensure on-brand execution across print, digital, and experiential touchpoints
Design and implement customer engagement initiatives and marketing support packages that help drive sell-through at key accounts
Design and implement event activation assets that are on-brand and effective for the team to support sampling/tasting and coffee bar set up when needed
Collaborate with field teams to coordinate training, tastings, and brand education events
Identify co-marketing and partnership opportunities with top-tier hospitality and wholesale accounts
Work closely with Sales, Product, Innovation, and R&D to support the launch of new SKUs tailored to channel needs
Serve as the voice of the customer internally, advocating for the Wholesale and Hospitality audience in marketing and innovation planning
Partner with Finance and Sales to monitor ROI and budget allocation by campaign and initiative
Leverage customer feedback, competitive benchmarking, and performance analytics to continuously refine marketing strategies
Develop scalable processes and templates to support growth across multiple geographies and account types

Benefits

Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement.
To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay.
To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment.
In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information.
We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave.

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