Sr. Manager, Trade Marketing - Sweet Portfolio

Mondelēz International•Lucama, NC

19h

About The Position

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Are You Ready to Make It Happen at Mondelēz International? This role is responsible for leading sales & execution strategy for the Mondelez Sweet Portfolio (Cookies) across the full set of commercial sales levers ( Distribution, Shelving, Merchandising, Pricing) in partnership with broader Marketing and Sales Strategy & Planning cross-functional team. Primary focus is to ensure growth and market share sufficiency for the MDLZ Cookie Portfolio by Channel/Class of Trade. This leadership role ensures alignment between commercial plans, innovation, and operational excellence. The ideal candidate will possess strong business acumen, account management experience, customer planning experience, and will be a key contributor to the overall Enterprise Business Planning (EBP) process. This role will have a specific channel assignment driving application of plans for the assigned business and serve as a brand steward, influencing commercial brand strategy, portfolio management and commercialization, as well as the business plan delivery for an 18–24-month horizon. Requires strong leadership, analytical skills, and the ability to influence stakeholders across various functions.

Requirements

Category development, key accounts and market insight analysis and delivering growth through category leadership
Be seen as the Category expert internally and create compelling, actionable & measurable category plans
Delivering strategic plans, measuring and monitoring results, and making recommendations to achieve growth targets
Influence stakeholders and interacting effectively with others, with the courage and resilience to hold an alternative point of view, and progress to shared goals and outcomes
Analytical Mindset: Way of thinking that involves breaking down complex problems into smaller parts to find logical solutions. Insights to actions.
Adaptability/Agility: Adjust behavior, thoughts, and actions in response to changing circumstances, challenges, or new situations and/or Anticipating and responding to change, thinking strategically, navigating and embracing change, and managing risk.
Proven experience in the fast-moving consumer goods field is a distinct advantage
Critical Thinking: Analyze information objectively, evaluate arguments, and draw logical conclusions.
Strategic Thinking (long vs short view): Ability to see the "big picture," analyze information, and plan for long-term goals while anticipating challenges and opportunities.
Stakeholder Management: Ability to build relationships and understand how to navigate organization through process.
Omni Mindset: All-encompassing, holistic, and integrated approach to thinking, planning & execution.
Story Telling: Knowing your audience, engaging them with emotion and conflict. Speaking confidently without knowing all of the details.
Decision-statement thinking mindset: identify true business issue, consider options, recommend/select best business decision based on appropriate financial and non-financial factors
At least 5 Years’ Experience in CPG, with preferred experience in multiple channels and routes to market across breadth of responsibility in Customer Key Account Management, Retail, People Leadership.
Expertise regularly leveraging data to evaluate results and drive recommendations- Customer POS data, Syndicated data (Nielsen), Power BI and Tableau Dashboards
Bachelor’s Degree

Nice To Haves

Optimal candidates may also have a broadening career experience in Insights, Revenue Growth Management or Marketing

Responsibilities

Deliver In-Year AC Sufficiency: Manage risks and opportunities (R&O) and integrate them into the IBP process to ensure achievement of Annual Contract (AC) targets. Requires analytical mindset to identify key drivers and potential roadblocks, and adaptability to adjust plans as needed.
Provide direction based on APEX insights to guide monthly category input to future plan. Utilize critical thinking to interpret data and make informed recommendations.
Partner with CBT to ensure clear understanding of APEX plans, including YOY calendars, key risks and opportunities to the call.
O&R influence into the EBP Process, including collaboration with CBT, Finance and RGM (Revenue Growth Management) who owns the IFR (incremental fund request) process. This requires influential management to guide the team and ensure alignment with overall goals.
Manage customer authorization processes and delisting changes as input to category business plan
Gather and disseminate customer strategies and competitive intelligence through the CBT. Requires strong communication skills to effectively convey information.
Facilitate regular communication and collaboration within the CBT. Requires strong communication to facilitate discussion and alignment.
Integrate the Trade Development Plan (TDP) customer forecast into the EBP process.
Regularly review pacing against targets and identify areas for improvement. Requires an analytical mindset to interpret data and identify trends.
Provide updates on Sales and Operations Execution (S&OE).
Develop and refine channel and customer strategies to deliver multi-year strat plan targets. Influence portfolio commercialization agenda and activation plans to suit critical channels and appropriate pack types to suit consumption occasion.
Develop category plan actionable by channel via Customer Category Vision (CCV) that will deliver growth consistent with category growth story and following year AC. Deliver specific plan directives on-time for release in the
Lead and participate in customer planning meetings, Top-to-Top (T2T) meetings, and innovation discussions.
Support I2M Process by providing critical sales input into timing, customer requirements, etc. (Idea to Market) and validate/align NIM (New Item Management) assumptions..
Align activities with the Annual Contract for assigned Brand responsibility. For customer responsibility, support the AC planning process and conduct regular check-ins.
Facilitate customer planning and innovation meetings.
Contribute to the development and utilization of PICOS, Marketing Sales Linkage (MSL), and other relevant tools to drive channel level execution.
Partner with colleagues in Omni Marketing and in-Store Merchandising to deliver engaging shopper program plan (including display unit plan) to support key drive windows for assigned brand portfolio