Sr. Manager, Social Media

Verano B.V. • Chicago, IL

294d • Hybrid

About The Position

Verano is seeking a Senior Manager, Social Media to lead and elevate our social media presence across both our Retail and CPG portfolios. This role will oversee the social media team, developing and executing a best-in-class strategy that drives brand engagement, audience growth, and measurable impact. The ideal candidate is a platform-native social expert with a pulse on cultural trends, a data-driven approach, and a passion for building engaged communities.

Requirements

• 6+ years of experience, with at least 3+ years in a leadership role within an agency, brand or media organization.
• Strong creative instincts with a passion for storytelling, brand voice, and community-building.
• Proven track record of leading and scaling successful social media campaigns.
• Strong knowledge of social media platforms (Instagram, TikTok, Twitter, LinkedIn, YouTube, etc.) and best practices.
• Exceptional project management skills: ability to own multiple, high-priority or complex projects at once.
• Hands-on ability to assist with content creation (photography, videography, or editing skills are a plus).
• Ability to work with agility, tight deadlines, and a strong sense of urgency.
• Genuine interest in and passion for the cannabis industry is required.

Responsibilities

• Lead the development of a bold, innovative, and scroll-stopping content strategy that drives engagement, builds brand affinity, and differentiates Verano across all platforms.
• Stay ahead of social media trends, emerging platforms and algorithm shifts to ensure Verano remains at the forefront of the evolving digital landscape.
• Cultivate an engaged and loyal audience by fostering meaningful interactions, responding in real-time, and building an insider program for hyper-engaged consumers.
• Partner with Retail, Product, Creative and PR teams to bring cohesive, integrated campaigns to life across social.
• Define success metrics, set KPIs, and leverage data-driven insights to refine strategies, improve engagement, and maximize ROI.
• Develop and manage the social media budget, ensuring efficient allocation of resources for paid + organic initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Real Estate