Sr. Manager, Social Media
About The Position
As Senior Social Media Manager at OneSkin, you will lead the strategy, execution, and growth of our organic social channels. You will be responsible for translating our longevity science, product innovation, and brand mission into engaging, platform-native content that drives awareness and community. This is both a strategic and hands-on role. You will shape the roadmap for social while actively driving execution and content creation across our channels. In close partnership with Product Marketing, Science Communications, and Creative, you will ensure our social presence reflects the depth of our science while translating it into storytelling that is clear, emotionally engaging, and culturally resonant. You will develop data-informed social strategies, define content pillars aligned with product launches and integrated campaigns, and build repeatable editorial systems that keep our storytelling consistent, relevant, and high-performing. From concepting and scripting short-form video to identifying cultural moments and optimizing based on performance insights, you will own how OneSkin shows up in-feed.
Requirements
- 6–8+ years of experience in social media strategy and content creation, ideally within beauty, wellness, or science-driven categories.
- Proven track record growing social platforms through strategic, insight-led content.
- Strong on-camera and/or content production experience (short-form video highly preferred).
- Deep understanding of Instagram, TikTok, YouTube Shorts, and emerging social platforms.
- Experience translating technical or scientific information into engaging consumer content.
- Strong editorial instincts and an eye for culturally resonant storytelling.
- Ability to operate both strategically and tactically — you can build the roadmap and execute it.
- Highly organized, detail-oriented, and comfortable in a fast-paced growth environment.
Responsibilities
- Own the organic social strategy and execution across Instagram, TikTok, YouTube Shorts, and emerging platforms.
- Manage and execute the social media content calendar, ensuring consistent brand voice and alignment with integrated campaigns, product launches, and key brand moments.
- Develop platform-specific strategies rooted in audience insights, content performance, and brand priorities.
- Define content pillars that ladder into integrated campaigns, product launches, and brand moments.
- Translate integrated briefs into social-native narratives and content formats.
- Establish KPIs across engagement, reach, saves, retention, and community growth — and iterate based on data.
- Concept, script, and oversee production of short-form video and static content.
- Personally create and/or direct creator-style content that feels native, credible, and culturally fluent. You are comfortable and confident on camera, serving as a consistent, credible presence in social content.
- Work closely with the Science Communications team to translate research, clinical results, and R&D insights into compelling storytelling.
- Build recurring formats and franchises that make OneSkin’s science memorable and shareable.
- Own and maintain a unified editorial calendar aligned with product launches, campaigns, and cultural moments.
- Ensure consistency of voice, tone, and visual language across all social touchpoints.
- Develop strategies to deepen community engagement and two-way dialogue.
- Identify real-time cultural moments where OneSkin can contribute meaningfully.
- Partner with PR and Influencer teams to amplify narratives and support spokespeople.
- Elevate founder and scientist voices through social storytelling.
- Analyze performance weekly and monthly to identify trends, creative learnings, and growth opportunities.
- Translate insights into clear recommendations for content evolution.
- Collaborate with Growth to test high-performing organic concepts in paid environments.
- Continuously refine formats based on retention, shareability, and conversion insights.
Benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, vision package, and FSA.
- 401K with 100% match up to 5% of your salary
- Flexible PTO
- Monthly wellness package (Gympass) including free meditation app membership (Headspace, Calm)
- Free OneSkin subscription for full-sized products
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
