Sr Manager Social Media & Content Strategy

Boys & Girls Clubs Of America • Atlanta, GA

240d

About The Position

Join Our Team as Senior Manager Social Media & Content Strategy! Imagine a place where who you are, where you're from or the circumstances that surround you don't determine your access to experiences or opportunities. Now imagine a mission, created to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. The Boys & Girls Clubs are making that vision a reality — in your community and communities around the world. At Boys & Girls Clubs of America, we're more than an organization; we're a community dedicated to transforming lives. Our mission is to empower young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens. Our HR Mission is to support the success of our employees and strengthen BGCA, while our HR Vision is to attract, develop, recognize, and retain talent, fostering a people-first culture that empowers growth, diversity, inclusion, and engagement.

Requirements

• Bachelor's degree required.
• 7-10 years of experience in social media strategy, content marketing, or digital communications, preferably in a non-profit or mission-driven organization.
• Minimum 1 year experience with people management.
• Proven experience managing social media teams, developing high-impact content, and growing engagement across platforms.
• Strong knowledge of organic and paid social media strategies.
• Experience using analytics tools (Google Analytics, Sprout Social, Meta Business Suite, etc.) to measure content effectiveness.
• Experience with collaborative content creation across departments and external partners.
• Experience working with influencers, content creators, and partner organizations is a plus.

Nice To Haves

• Deep understanding of social media platforms and their algorithms.
• Excellent communication and writing skills.
• Creative thinking and ability to generate engaging content ideas.
• Basic content creation skills, including capturing and editing short-form video content for social platforms.
• Using simple graphic design tools (e.g., Canva, Adobe Express) to create visually appealing assets.
• Developing eye-catching social media creative, such as GIFs, quote graphics, and infographics.
• Strong analytical skills to interpret data and make informed decisions.
• Project management skills to manage multiple initiatives simultaneously.
• Leadership experience to guide and motivate a team.
• Awareness of current digital trends and best practices.
• Self-starter, takes initiative, with the ability to juggle multiple priorities.
• Adheres to time-lines and provides solutions in a timely manner.
• Experience in non-profit a plus.

Responsibilities

• Lead the development of a comprehensive social media content strategy aligned with brand, marketing, and organizational goals.
• Oversee the creation of engaging, shareable, and high-impact content across major platforms (Instagram, LinkedIn, Facebook, X, etc.).
• Ensure content reflects key priorities, initiatives, and partnerships, working closely with internal stakeholders to source and shape stories.
• Identify and integrate emerging social trends, content formats, and platform best practices to maximize reach and engagement.
• Support the development of basic content assets including short-form video, visuals, and design for social channels.
• Collaborate with the Social Media Manager to create and optimize short-form video content (e.g., Reels, Stories) to enhance engagement and relevance.
• Develop and implement an integrated content strategy across channels (email, website, paid media, etc.) to ensure cohesive messaging and storytelling.
• Partner with digital teams to craft audience-centric content that drives higher open rates, click-throughs, and conversions.
• Collaborate with web teams to maintain website content that is engaging, informative, and optimized for SEO and user experience.
• Work closely with agency and paid media teams to develop compelling ad copy and creative assets that elevate campaign performance and brand awareness.
• Collaborate with digital marketing, communications, partnerships, and fundraising teams to align and amplify messaging across campaigns.
• Partner with fundraising teams to develop mission-aligned social content that inspires giving and sustains donor engagement.
• Coordinate with influencers, partners, and agencies as needed to support broader content and campaign strategies.
• Ensure content is visually and tonally consistent across all platforms while being adaptable for different audience segments and goals.
• Leverage data-driven insights to evaluate content performance and inform future strategy and creative development.
• Work with leadership and analytics teams to set and track KPIs (e.g., engagement rates, impressions, follower growth, conversions) to measure success and guide decision-making.
• Stay current on platform algorithm changes, audience behavior trends, and digital content innovations to keep strategy fresh and effective.

Benefits

• Onsite, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday).
• Travel is estimated at 10% (can be up to 1-2 days or more in a month, including weekends, depending upon scheduling requirements).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Social Assistance
• Education Level: Bachelor's degree