Sr. Manager, SEO

YDesign Group LLC•San Francisco, CA

4d•$120,000 - $140,000•Hybrid

About The Position

Lumens is hiring a Sr. Manager, SEO to drive growth in our SEO program and lead a small team of passionate marketers. Optimizing organic traffic and revenue has always been core to our marketing strategy, and all levels of the company are vested in the success of SEO. The Sr. Manager, SEO is a key leader on the eCommerce team and will shape our future SEO/AIO strategy across technical SEO, content, and backlinking initiatives. This role will develop a program that drives growth in organic revenue and ensures Lumens is recognized as a leader and authority in our space. This data-driven and analytical SEO leader will establish targets for key SEO & AIO metrics, and measure performance improvements against those targets.

Requirements

8+ years of SEO experience, within e-commerce / retail space
Demonstrated strength in analytical abilities
Team management experience
Experience in working cross-functionally effectively in a mid-size organization

Nice To Haves

Ability to develop SEO/AIO strategy, break down to achievable tasks/projects, set goals, regularly measure progress against goals, and reprioritize as needed
Results oriented with a growth mindset
Strong organizational skills
Capable of working across multiple software applications and projects (eg., SEMrush, Botify, GSC, AirOps)
Takes initiative; is resourceful in finding solutions
Impactful and able to influence and drive tech prioritization
Excellent verbal and written communication skills
Comfortable in a dynamic, growing company environment
A personal interest in modern design, furniture and home furnishings is encouraged

Responsibilities

Meet or exceed revenue and growth goals
Define and align SEO/AIO strategy across Marketing, Merchandising, Product, Technology, and Site Experience teams
Lead the Technical SEO/AIO roadmap planning process, converting strategies into a single product delivery roadmap that is aligned with program goals.
Develop and communicate detailed Technical SEO business requirements
Research SEO/AIO best practices and Google algorithm updates to understand the implications of site projects; partner with the Product and Technology teams to communicate SEO best practices for web development; participate in the site release process to QA projects in the releases for SEO compatibility
Develop onsite product and content optimization plans with the Brand and Site teams
Lead, develop and measure the SEO/AIO content strategy
Lead, manage and develop a small team
Create a focused backlinking strategy and execution plan to obtain high quality backlinks from high domain authority sites.
Own SEO/AIO related tools, and constantly leverage to monitor SEO-related issues, performance, and program opportunities
Establish targets for key SEO/AIO metrics, measure performance improvements against those targets; develop monthly reporting to show progress against goals
Responsible for team career development and morale
Inform company of industry updates; be proactive in SEO/AIO research and engage with SEO blogs / forums to keep ahead of the curve and up to date on industry changes.