Manager, SEO

Omnicom Media Group US H&S•New York, NY

3d•$50,000 - $95,000•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Our thriving organic search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like training, development, sharing best practices, access to tools and collaboration. We are currently recruiting for a highly motivated and talented individual with an eagerness and passion to learn more about digital media to join our SEO team. As a Manager, SEO, you will be responsible for overall leadership and management of organic search marketing campaigns, working with the Director on strategic initiatives and the account testing road map. This includes ensuring that all SEO deliverables are of high quality and executed on time. We are seeking an individual that has great attention to detail and completes tasks to bring value to our clients. Additionally, they will serve as a central point of contact for the team, facilitating communication and information sharing. As a pivotal team member within our SEO account team, the below will give you a sense of what your day-to-day tasks can encompass:

Requirements

Extremely organized with excellent project + time management skills
Hard-working, consistent, reliable, with strong attention to detail
Exceptional critical and strategic thinking skills
Inquisitive and dynamic enough to learn new technologies and processes
Ability to multitask and to balance speed with accuracy
Polished communication skills, both written and verbal; ability to interact professionally with internal and client teams – in person and on conference calls
Team player, quick to adapt and eager to collaborate on projects
Not afraid to ask questions or seek guidance when faced with a challenge but is also capable of finding solutions independently through research and data analysis
Bachelor’s degree in business, marketing, advertising, journalism or communications
4+ years of experience in Digital Activation
Strong working knowledge of Excel, PowerPoint and Outlook
Strong analytical skills and ability to think critically
Actively seeks out opportunities to learn and develop new skills

Nice To Haves

Proficiency in Screaming Frog a major plus
Hands-on familiarity with common AI platforms like ChatGPT, Perplexity, and Gemini
Working knowledge of Adobe Analytics strongly preferred
Knowledge of SEMRush, BrightEdge platforms a big plus
Knowledge of HTML, CSS and JavaScript is a plus
Technical SEO background including site migration support, page speed, sitemap hygiene
Experience with SEM, content marketing or web analytics is a plus but not required
Google Analytics 4 Certification
Google Search Ads 360 Certification

Responsibilities

Conduct keyword research using a mix of SEO tools and analytics data to identify key search terms used by consumers to find products and information
Work on page-level optimizations to ensure core page elements are optimized for target keywords and enable sites to rank higher in organic search results
Contribute to competitive landscape analysis to understand what successful SEO strategies drive organic search growth for key players in the space
Compile monthly, quarterly and ad-hoc reports by pulling organic traffic, keyword rankings and other KPIs to measure the effectiveness of optimizations and develop insights about the impact of key SEO initiatives
Conduct technical site audits to identify errors, indexability issues and areas where sites don’t adhere to search engine best practices
Put together a content opportunity assessment by recommending new content topics based on popular searches and questions asked by consumers