SEO Manager

Amaro Law Firm • Houston, TX

3d

About The Position

Lead firm-wide SEO strategy and execution to drive organic visibility, traffic, conversions, and signed cases through technical excellence, content optimization, authority building, local presence, and AI discoverability.

Requirements

• 5+ years progressive SEO experience
• Proven organic growth results in competitive industries
• Expert-level knowledge of technical SEO, content optimization, local SEO, link building, and AI/search trends
• Proficiency with GA4, GSC, Ahrefs/SEMrush, Screaming Frog
• Strong analytical, communication, and presentation skills

Responsibilities

• Develop and own firm-wide SEO strategy, quarterly/annual roadmaps, and KPIs
• Lead keyword research, topic clustering, and strategic content direction
• Collaborate with Content Director to optimize all content for SEO, user intent, E-E-A-T, and AI visibility
• Oversee technical SEO: audits, Core Web Vitals, crawlability, schema, site speed, migrations
• Build scalable link-building and digital PR programs; manage backlink profile
• Own SEO analytics (GA4, GSC, Ahrefs/SEMrush), attribution to leads/cases, and executive reporting
• Manage local SEO, Google Business Profiles, map pack rankings, and review velocity
• Implement strategies for AI Overviews, featured snippets, and entity optimization
• Stay ahead of algorithm/AI trends; test new tools and processes

Benefits

• Health, dental, and vision insurance
• Life insurance
• 401(k) with company matching
• Paid time off (after 90-day evaluation period)
• Parental leave
• Professional development assistance
• Performance bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 11-50 employees