SEO Manager

Amaro Law FirmHouston, TX
3d

About The Position

Lead firm-wide SEO strategy and execution to drive organic visibility, traffic, conversions, and signed cases through technical excellence, content optimization, authority building, local presence, and AI discoverability.

Requirements

  • 5+ years progressive SEO experience
  • Proven organic growth results in competitive industries
  • Expert-level knowledge of technical SEO, content optimization, local SEO, link building, and AI/search trends
  • Proficiency with GA4, GSC, Ahrefs/SEMrush, Screaming Frog
  • Strong analytical, communication, and presentation skills

Responsibilities

  • Develop and own firm-wide SEO strategy, quarterly/annual roadmaps, and KPIs
  • Lead keyword research, topic clustering, and strategic content direction
  • Collaborate with Content Director to optimize all content for SEO, user intent, E-E-A-T, and AI visibility
  • Oversee technical SEO: audits, Core Web Vitals, crawlability, schema, site speed, migrations
  • Build scalable link-building and digital PR programs; manage backlink profile
  • Own SEO analytics (GA4, GSC, Ahrefs/SEMrush), attribution to leads/cases, and executive reporting
  • Manage local SEO, Google Business Profiles, map pack rankings, and review velocity
  • Implement strategies for AI Overviews, featured snippets, and entity optimization
  • Stay ahead of algorithm/AI trends; test new tools and processes

Benefits

  • Health, dental, and vision insurance
  • Life insurance
  • 401(k) with company matching
  • Paid time off (after 90-day evaluation period)
  • Parental leave
  • Professional development assistance
  • Performance bonuses

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What This Job Offers

Job Type

Full-time

Career Level

Manager

Education Level

No Education Listed

Number of Employees

11-50 employees

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