Sr Manager, Segment Marketing - Medical Device Industry

Association of Operating Room Nurses Inc

8d•Remote

About The Position

Why consider AORN, Association of periOperative Registered Nurses, as the next place for your career as our Sr Manager, Segment Marketing – Medical Device Industry? Because we’re innovative and all about quality and collaboration – we’re continually seeking to enhance our offerings to allow us to better tailor to the needs of our nurse members while expanding our market position and growing revenue across our business and sales divisions. Our mission is to define, support, and advocate for patient and staff safety through exemplary practice for each phase of perioperative nursing care using evidence-based guidelines, continuing education, and clinical practice resources. We collaborate with professional and regulatory organizations, industry leaders, and other health care partners who support our mission. Our culture is one of openness, teamwork, risk taking and being at the cutting edge of our field and we only look for employees who hold these same traits. Values mean more to AORN than just bullets on a page. They drive our daily decisions and impact how we work as an organization: Innovation: Taking courageous and bold actions for growth and sustainability. Communication: Exemplifying respect, collaboration, transparency and honesty. Quality: Ensuring accountability and excellence. Diversity, Equity, Inclusiveness: Promoting fairness, valuing differences, considering all perspectives. Achievement: Achieving our mission, realizing the vision. Our Sr Manager, Segment Marketing – Medical Device Industry is the strategic, hands-on Marketing leader for AORN’s Medical Device Industry, driving growth of educational, awareness and access-oriented programs and products across institutional and professional audiences. Partnering with the Sr Director of Marketing and Corporate Communications, Lines of Business (LOB) leaders, and both internal and external Medical Device Industry Sales teams, this role develops and executes integrated, data-driven segment strategies that accelerate acquisition, engagement, retention, and revenue. Operating within an internal agency model, the Sr Manager leads a high-performing team to deliver multi-channel campaigns, sales enablement, and account-based marketing initiatives aligned to quarterly growth objectives. The role owns the market, customer, consumer behavior, and competitive insights, translating intelligence into clear value propositions, messaging, and strategies that grow AORN’s Medical Device Industry clients. AORN is based in Denver, CO. Our Sr Manager, Segment Marketing – Medical Device Industry will work remotely.

Requirements

Bachelor’s degree in marketing, business, communications, healthcare administration or related field.
8+ years of progressive strategic marketing experience in the medical device industry, hospitals/health systems, or related healthcare industries.
3+ years of experience managing a team.
Deep understanding of the healthcare landscape including medical device, institutional, and professional buyer dynamics.
Exceptional written, verbal, and presentation skills; ability to translate complex clinical and operational concepts into clear, compelling value propositions.
Strong stakeholder management skills with demonstrated ability to collaborate and influence across levels and functions.
Proven project management skills with the ability to manage multiple priorities and deliver on time.
Ability to demonstrate and hold others accountable for organizational values of: Innovation, Communication, Quality, Diversity, Equity and inclusion, and Achievement.

Nice To Haves

Experience marketing to or partnering with medical device or B2B healthcare manufacturers.
Experience working for a membership association.
Experience in an agency setting, internal or external.
Experience developing sales enablement assets and collaborating closely with sales teams.
Experience with best practices for digital and traditional channels.
Experience using data and analytics to inform strategy and optimize performance.
Proficiency with marketing technology (CMS, CRM, marketing automation, paid media, social, analytics).

Responsibilities

Own the segment marketing strategy for Medical Device Industry.
Establish and lead ongoing market, customer, consumer behavior, and competitive intelligence processes.
Create and maintain personas, value propositions, and messaging frameworks for institutional buyers and perioperative professionals.
In collaboration with the Sr Director and LOB leaders, translate market and member insights into clear go‑to‑market (GTM) plans, competitive messaging, customer journeys and customer experiences.
Drive acquisition, onboarding, engagement, renewal, and re‑engagement campaigns to grow qualified leads and revenue.
Promote AORN’s mission-driven programs through tailoring offers and journeys for the Medical Device Industry.
Plan and execute integrated campaigns across email, web, paid, social, content, and events with defined KPIs, budgets, and timelines.
Partner with digital, web, and creative team to deliver targeted, accessible, and compliant content across channels.
Ensure quality control of all externally facing assets, including content accuracy, visuals, URLs, and links.
Create and manage clear creative briefs outlining audience insights, competitive context, and success metrics.
Collaborate with the Medical Device Industry Sales team and LOB leader on offers, pricing narratives, objections, and competitive strategy.
Build and evolve sales enablement tools (pitch decks, one-pagers, case studies, email sequences) and incorporate field feedback.
Define, track, and report funnel KPIs (lead quality, conversion, revenue/ARR, member growth, retention, engagement, and ROI).
Assess channel and platform performance; test and optimize to improve efficiency and impact; deliver regular performance reports.
Lead and manage employees and contractors supporting assigned segments.
Provide coaching, mentorship, and performance feedback to team members.
Collaborate cross-functionally with the Membership, Education, Events, Policy/Advocacy, Sales, and Analytics teams.
Other duties as assigned.

Benefits

Health insurance package options that include a HDHP plan and a PPO plan.
Dental and vision coverage.
Flexible Spending Account (FSA) and Healthcare Savings Account (HSA) options.
Employer paid short- and long-term disability, accidental death and dismemberment, and life insurance coverage.
Voluntary Life Insurance options including critical illness and accident insurance.
401(k) plan with immediate vesting.
Pet insurance.
Udemy Learning.
Paid time off and 10 paid holidays per year.
Paid sick time.
Paid parental leave.
Free subscription to Calm.
Up to 8 hours of paid volunteer time.
Employee Assistance Programs.
Staff Incentive Bonus.