Sr. Manager, Retail Sales - Amazon

Ōura•San Francisco, CA

7d•$117,300 - $169,000

About The Position

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. As Oura continues to expand, we are seeking a Senior Manager, Retail Sales – Amazon to lead and accelerate our Amazon business across the Americas. This role will be fully responsible for the strategy, growth, and operational excellence of the Amazon Retail channel. The ideal candidate will have deep expertise in the Amazon (1P, Vendor Central preferred) ecosystem, including retail profitability management, operations, onsite visibility levers (digital merchandising and paid search), promotions, supply chain, and cross-functional program influence. This role requires a strategic, data-driven leader who brings a strong POV on scaling high-growth consumer brands on Amazon and can partner effectively across internal and external teams to unlock category share and premium brand positioning across the Amazon platform.

Requirements

7+ years of experience managing Amazon (1P/Vendor Central) business, ideally in consumer electronics, wearables, or premium consumer goods.
Demonstrated success owning a multi-million-dollar Amazon business with strong P&L management.
Deep understanding of Amazon Retail levers: vendor negotiations, profitability management, demand forecasting, search/on-site visibility, and retail operations.
Proven ability to influence senior internal and external stakeholders with data-backed insights.
Excellent negotiation, communication, and strategic account management skills.
Strong analytical skills with mastery of Excel/Sheets and comfort with large data sets.
Experience managing major retail tentpoles (Prime Day, Black Friday/Cyber Monday, etc.).
Ability to thrive in a fast-paced, high-growth environment with a high level of autonomy.
Willingness to travel up to 25–30% of the time.

Nice To Haves

A hands-on, proactive approach coupled with strong strategic thinking
Ability to lead multiple complex initiatives simultaneously
Comfort working across time zones and distributed teams
A collaborative mindset with the ability to translate Amazon-specific needs to cross-functional partners

Responsibilities

Own the full P&L for Amazon, including sell-in and sell-through, profitability, demand planning, and retail operational metrics.
Develop and execute Amazon-specific long-range strategies to drive sustainable growth, market share expansion, and brand awareness.
Build and deepen relationships with Amazon Retail leadership, including category managers, vendor managers, retail marketing partners, Amazon Ads team and operational teams.
Lead annual and quarterly Joint Business Planning (JBP) cycles, QBRs, and annual vendor negotiations - aligning Oura and Amazon priorities across sales, profitability, customer acquisition, site operations, supply chain and logistics.
Drive growth through the intelligent use of Amazon programs (e.g., marketing packages, promotions, New-to-Brand programs, Brand Registry tools). Stay on top of new tools, programs and tests as they roll out.
Manage annual promotional strategy (e.g., Prime Day, Black Friday /Holiday, HVEs) and ensure flawless execution across pricing, inventory, and marketing.
Partner closely with Product, Marketing, Operations, Finance, Membership Experience, and Media teams to ensure plan alignment and unified brand presence on Amazon.
Define and communicate Amazon-specific needs internally, ensuring Oura’s product roadmap and marketing investments support Amazon channel priorities.
In partnership with Oura’s Supply & Demand Team, oversee demand planning, forecasting accuracy, and inventory health across US and Canada.
Get ahead of and resolve operational issues, including chargebacks, andon cords, shortages, PO flow, content errors, and catalog integrity.
Analyze category dynamics, competitive movements, shopper behavior, and retail trends to identify risks and opportunities.
Leverage Amazon retail analytics tools (e.g., Amazon Retail Analytics Premium, Brand Analytics, other business reports, Stackline) to optimize Oura’s presence and performance on the Amazon platform.
Deliver regular business performance updates to senior leadership, including KPI pacing, market share trends, Amazon Ads performance, profitability, and major program performance.
Create Amazon-specific dashboards, quarterly business reviews, and actionable insights to guide strategic decisions.

Benefits

Competitive salary and equity packages
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own plus employee discounts for friends & family
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
Paid sick leave and parental leave

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