Sr. Manager, Retail Marketing

Carter's, Inc.•Atlanta, GA

69d

About The Position

At Carter's Inc., we're passionate about helping families celebrate life's most important milestones. We're looking for a Senior Manager, Retail Marketing to lead consumer-facing marketing initiatives that bring our brands to life across Carter's stores, outlets, and omni-retail channels. This role will focus on setting the long-term vision of Retail Marketing while leading a team focused on elevating our brand, driving in-store experiences, driving traffic, and creating meaningful connections with parents and families. The ideal candidate has a strong background in corporate retail marketing, thrives in fast-paced environments, and brings both strategic, innovative vision and executional excellence.

Requirements

8+ years of corporate retail marketing experience, ideally with apparel, family lifestyle, or consumer brands.
Proven success building and developing seasonless retail brand strategies that can translate into seasonal retail marketing campaigns that drive measurable results.
Creative thinker who pushes for new ways to express brand storytelling in physical environments.
Balances instinct and analytics - makes bold creative bets but backs them with evidence and learning loops.
Drives brand distinction - can articulate what makes the retail experience uniquely ownable versus competitors, and embeds that in every campaign.
Deep understanding of the omni-channel consumer journey and the role of retail in brand building.
Strong leadership and team management skills with a passion for coaching and developing talent.
Excellent communicator with the ability to influence cross-functional partners and senior leadership.

Responsibilities

Retail Strategy & Planning
Campaign Development & Execution
Cross-Functional Leadership

Benefits

Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

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