Sr. Manager, Retail Marketing

Supergoop!•New York, NY

15d

About The Position

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about. Every. Single. Day.™ Supergoop! is seeking a Senior Manager, Retail Marketing to help bring new product launches & marketing campaigns to life at Sephora in North America. This includes (but is not limited to!) merchandising, product messaging, IRL events, social media, and dotcom activations. This highly ambitious, creative, detail-oriented, and passionate individual should have their finger on the pulse of beauty, love to make to-do lists & cross things off, and enjoy building relationships.

Requirements

Bachelor’s Degree in related field of study, Marketing preferred
5-7 years of professional experience, Sephora experience strongly preferred
Organizational and project management skills
Proficient technical skills (Microsoft Office - Windows, Word, Excel, Powerpoint), Google docs
Knowledgeable in social media platforms (Instagram, Snapchat, TikTok, etc.)

Responsibilities

360 Integrated Marketing: Spearhead execution of Sephora specific marketing programs to support product launches and core campaigns that ladder up to global strategy and sales plan while meeting specific retailer needs. Partner with internal events, education, social, and influencer teams to build calendar synergy and amplify retailer key moments.
Visual Merchandising: Lead Visual Merchandising & Secondary Placement strategy across Sephora US, Kohls, Canada, and Mexico. Project manage to meet key deadlines while collaborating with Retailers, Account Management, and Creative to execute assortment, messaging, graphics, and proofing
NPD: Partner with AVP Retail Marketing, Global Product Marketing & Global Brand Marketing teams on product and campaign messaging, leveraging retailer-insights to influence direction and output
Sampling: Lead sampling and co-op initiatives across all regions. Oversee execution of all sampling programs to ensure key dates are met
Dotcom: Own concepting and briefing asset deliverables and copy for all new launches. Continued optimization of existing pages ensuring pages stay up to date with best in class assets to help grow our retailer.com business. Develop and own deliverable tracker to ensure timelines meet key dates
Market Meetings: Help support team in preparation and execution of market weeks by building necessary materials and planning meeting logistics
Develop cross functional relationships to ensure all deliverables are aligned with product launches, retailer timelines
Cultivate strong relationships with retail partners and key stakeholders to foster collaboration and maximize opportunities for brand exposure and growth
Inspire! Monitor industry developments, obsess over consumer trends, and have a steady pulse on store updates to inform / inspire retail marketing strategies and in store execution