Sr. Manager, Real Estate and Market Planning

YUM! Brands, Inc.•Plano, TX

55d

About The Position

Interact with Director Franchise Development to analyze market and trade areas and develop growth plans for new restaurants. Direct and manage market planning team. Collaborate with cross functional teams including, legal, business analytics, marketing, new business development, construction services, operations and finance departments. Define and create specific trade area and site selection criteria based on historical new restaurant openings to ensure profitable future openings. Manage relationships with franchisees, using influence to develop consensus on real estate strategies and site selection criteria. Work with franchisee's brokers to align them on Pizza Hut site standards and market plan coverage goals. Conduct, and/or manage others in preparation of, targeted marketplace analysis including, assessment of key site criteria metrics related to trade areas and specific sites, and the development of predictive tools such as analog and regression models (demographics, visibility, accessibility, competition, population growth trends, sales potential, etc.). Coordinate preparation and presentation of new restaurant (company and franchise) site proposals for senior management review and approval including new restaurant CAPEX and SAR approval processes. Prepare and present real estate activity and status updates for senior management. Evaluate pro forma P&L statements and respective investment analyses for prospective sites. Develop and manage collaborative partnerships for vendor, brokerage and developer relations to support real estate planning, site selection, new unit pipeline buildup and holistic multi-unit portfolio management in alignment with corporate strategic goals. Lead on-going development and training of corporate and franchisee teams around real estate functional expertise and execution. Manage the company's real estate analytics system, Sitewise. Leverage this tool to make more fact based global location strategy decisions. Lead and direct real estate and market planning team in the following key functional areas: Real Estate Strategy: Consistent with Company strategic initiatives, participates in the development, communication and implementation of the brand's real estate strategy. Update/optimize overall real estate strategy to support full market potential and effective/profitable expansion in all markets. Market Planning: Ensure real estate team is proactively supporting market planning for corporate and franchisee expansion and addressing the site selection needs of franchisees. Provide updated & relevant GIS information to company and franchisees to verify trade area and site selection viability ensuring all site pro-forma key metrics are met. Support property management activities of Company real estate portfolio. Support second generation space conversion/re-flag strategy through financial analysis, adjacent portfolio impact analysis, unit performance information and DMA operating strategy. Develop and maintain DMA and model market plans and update databases for up-to-date DMA development status. Develop collaborative partnership with corporate and Franchise operating partners to ensure all new unit openings are properly evaluated. Conduct periodic new store development tours/planning sessions in key markets. Pipeline Management: Maintain and manage healthy/ongoing pipeline of prospective new sites with adequate ratios and conversion rates for the system. Site Selection: Ensure real estate team is proactively supporting trade area and site selection needs for corporate and franchise partners. Ensure sites meet site criteria and success measures including cross functional key performance metrics from construction, legal, finance and ops partners. Drive high quality SAR approval process for markets. Lead cross-functional approval process for new sites, closures, relocations, etc. Ensure real estate team visits all new sites being considered for company or franchise development. Training: Develop real estate training tools and field training strategy to ensure RE team operates at Industry standard levels. Drive on-going team/people professional development/bench building/retention strategy

Requirements

High achieving results-oriented professional with a proven track record
10+ years experience in commercial real estate in a retail or multi-unit restaurant environment.
Must be a Courageous & Bold Leader
Strong technical skills including the use of Excel, PowerPoint, Word, geographic information systems, etc.
Strong understanding of demographics, psychographics, model development.
Must have experience managing, coaching and leading diverse group of high performing individuals to achieve aggressive and possibly changing objectives.
Excellent oral and written communication and interpersonal skills are required; must be flexible and able to think creatively.
Proven track record around profitable & sustainable unit growth in multi-unit retail industry in U.S. markets.
Demonstrated experience and direct oversight of a brand's real estate strategy, new site pipeline, site selection criteria and portfolio management functions.
Strong leadership/people oriented / management skills with experience in supporting, influencing and managing franchisees (QSR experience preferred).
Strong functional knowledge with solid skills in communicating and disseminating real estate knowledge via training, workshops, road-shops, and one-on-one interaction with corporate employees and franchisees.
Position requires 30% - 40 % travel to review potential markets, sites and existing locations.
Well-respected within the industry with broad network of relationships to position the brand as a preferred QSR choice for developers and landlords.

Responsibilities

Interact with Director Franchise Development to analyze market and trade areas and develop growth plans for new restaurants.
Direct and manage market planning team.
Collaborate with cross functional teams including, legal, business analytics, marketing, new business development, construction services, operations and finance departments.
Define and create specific trade area and site selection criteria based on historical new restaurant openings to ensure profitable future openings.
Manage relationships with franchisees, using influence to develop consensus on real estate strategies and site selection criteria.
Work with franchisee's brokers to align them on Pizza Hut site standards and market plan coverage goals.
Conduct, and/or manage others in preparation of, targeted marketplace analysis including, assessment of key site criteria metrics related to trade areas and specific sites, and the development of predictive tools such as analog and regression models (demographics, visibility, accessibility, competition, population growth trends, sales potential, etc.).
Coordinate preparation and presentation of new restaurant (company and franchise) site proposals for senior management review and approval including new restaurant CAPEX and SAR approval processes.
Prepare and present real estate activity and status updates for senior management.
Evaluate pro forma P&L statements and respective investment analyses for prospective sites.
Develop and manage collaborative partnerships for vendor, brokerage and developer relations to support real estate planning, site selection, new unit pipeline buildup and holistic multi-unit portfolio management in alignment with corporate strategic goals.
Lead on-going development and training of corporate and franchisee teams around real estate functional expertise and execution.
Manage the company's real estate analytics system, Sitewise.
Consistent with Company strategic initiatives, participates in the development, communication and implementation of the brand's real estate strategy.
Update/optimize overall real estate strategy to support full market potential and effective/profitable expansion in all markets.
Ensure real estate team is proactively supporting market planning for corporate and franchisee expansion and addressing the site selection needs of franchisees.
Provide updated & relevant GIS information to company and franchisees to verify trade area and site selection viability ensuring all site pro-forma key metrics are met.
Support property management activities of Company real estate portfolio.
Support second generation space conversion/re-flag strategy through financial analysis, adjacent portfolio impact analysis, unit performance information and DMA operating strategy.
Develop and maintain DMA and model market plans and update databases for up-to-date DMA development status.
Develop collaborative partnership with corporate and Franchise operating partners to ensure all new unit openings are properly evaluated.
Conduct periodic new store development tours/planning sessions in key markets.
Maintain and manage healthy/ongoing pipeline of prospective new sites with adequate ratios and conversion rates for the system.
Ensure real estate team is proactively supporting trade area and site selection needs for corporate and franchise partners.
Ensure sites meet site criteria and success measures including cross functional key performance metrics from construction, legal, finance and ops partners.
Drive high quality SAR approval process for markets.
Lead cross-functional approval process for new sites, closures, relocations, etc.
Ensure real estate team visits all new sites being considered for company or franchise development.
Develop real estate training tools and field training strategy to ensure RE team operates at Industry standard levels.
Drive on-going team/people professional development/bench building/retention strategy