Sr. Manager, Product Marketing

ANI Pharmaceuticals • Princeton, NJ

7h • $140,000 - $165,000 • Hybrid

About The Position

The Senior Manager, Product Marketing will report to the Senior Director of Marketing. This role will be based in an office in the Princeton, N.J. area with a 3 day per week in office expectation.
This individual will support in executing the optimal promotional strategy and tactical mix to increase product awareness, conversion and utilization of our products among target customers.
The successful candidate will possess and demonstrate outstanding marketing acumen with strategic problem- solving skills that can work collaboratively with multiple stakeholders. The ideal candidate will have experience in rare disease and / or (at least) one of the following specialties: Nephrology, Rheumatology or Neurology. Experience marketing a product in a competitive space with a track record of market growth is desired.
The Senior Manager, Product Marketing will be responsible for marketing efforts across the relevant disease states. This position is a unique opportunity to establish and build ANI’s presence in the [disease state] space and to contribute to the buildout of the marketing function at ANI.

Requirements

• Ability to interact and lead effectively within the company (cross department and with all levels of the organization).
• Ability to manage and prioritize strategies, initiatives and workload proactively in a fast-paced, entrepreneurial environment.
• Strong writing skills with proven success in authoring content for HCP and consumer facing markets that include patients.
• Exceptional project management skills including coordination, communication and adherence to budget and completion goals, prioritization and troubleshooting.
• Strong marketing/business acumen and experience managing external agencies.
• Adaptable, open to change, and able to work in ambiguous situations with some direction and respond to new information and unexpected circumstances.
• Understanding of the US promotional regulatory environment
• Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (PharmD, MBA, etc.) is preferred.
• 5+ years of US pharmaceutical, biopharmaceutical marketing experience is required.
• 2 or more years of marketing experience is required
• Experience/knowledge in one or several therapeutic areas is preferred: Nephrology, Rheumatology or Neurology is preferred
• Travel Required: 10-20% domestic travel

Nice To Haves

• Experience in marketing rare disease products is preferred

Responsibilities

• Lead the development and execution of the peer-to-peer promotional strategy in collaboration with key stakeholders, including speaker program content development, speaker program operational planning, speaker bureau recruitment, and other peer-to-peer tactics across non-personal channels.
• Lead the development and execution of the conference strategy in collaboration with key stakeholders, including conference booth and collateral development, customer and thought leader engagement, conference surround strategy, and other conference engagement opportunities.
• Depending on interest and opportunity, develop and execute tactics across other promotional channels or target audiences (digital/non-personal, patient, payer/access).
• In collaboration with cross-functional partners, contribute to the development and refinement of the HCP and Patient positioning & messaging.
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI.
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted to potential patients.
• Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Strategic Development & Advocacy, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
• Ensure all promotional activities are compliant with all applicable rules and regulations.
• Other duties as assigned
• Manage A&P budget and expenses as assigned by the Marketing Director, ensuring that resources are utilized effectively efficiently, and compliantly

Benefits

• ANI Pharmaceuticals offers a variety of benefits to eligible employees, including health insurance coverage, life and disability insurance, retirement savings plans, paid leave programs, paid holidays and paid time off. Many of these benefits are subsidized or fully paid for by the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level