Sr. Manager, Paid Social and Digital Acquisition

Cogent Security

13d

About The Position

Cogent is building a world-class marketing team, and we're looking for smart, fast, exceptional people who are committed to our mission and bring a spark of creativity that sets us apart from traditional B2B marketing. As an early marketing hire, you'll have an immediate, highly visible impact. We're a results-driven team where every initiative is tied to pipeline creation and business outcomes. If you've been itching to build a paid and digital demand gen engine from scratch at a company with a strong product, real enterprise customers, and zero tolerance for vanity metrics, this is your role. You'll take Cogent from zero-to-one in paid social and digital demand generation. You'll build the strategy, channel mix, measurement, and creative testing engine that drives high-quality engagement and pipeline from the right accounts. This is hands-on. You can both operate and build the system.

Requirements

2-5+ years running paid social / performance marketing for B2B (enterprise SaaS preferred).
Demonstrated ability to build from scratch: strategy, campaigns, testing cadence, measurement.
Strong creative instincts and ability to produce or manage creative production.
High analytical rigor: you know what to measure, how to separate signal from noise, and how to report to execs.
Comfortable collaborating closely with Sales, PMM, and RevOps.

Nice To Haves

Cybersecurity experience (or demonstrable ability to learn security buyers quickly).
ABM experience: Demandbase/6sense, intent signals, account-based measurement.
Experience managing agencies/freelancers and building a creative bench.

Responsibilities

Build the Paid Engine (0 to 1)
Launch and scale paid programs across LinkedIn, Meta (FB/IG), Reddit, and selective test channels.
Develop an experimentation roadmap: audiences, offers, landing pages, creative formats, and funnel stages.
Design full-funnel programs: target account awareness, engaged retargeting, meeting conversion.
Creative That Actually Performs
Create or manage production of high-quality creative: static, carousel, and especially short-form video.
Use AI-native workflows to generate variants (hooks, cuts, captions, thumbnails) while maintaining brand and security credibility.
Partner with Product Marketing to make sure claims are defensible and messaging is consistent.
Measurement & Outcomes
Define what "success" means beyond leads: engaged target accounts, meeting rate, pipeline per dollar.
Build measurement that ties spend to outcomes (CRM integration, attribution approach, reporting cadence).
Run weekly creative and campaign performance reviews. Iterate fast.
Landing Pages & Conversion
Partner with web/PMM to build landing pages that convert: value clarity, proof, minimal friction.
Improve conversion rates and meeting flows without leaning on cold email/calls.