Sr. Manager Omni Channel Marketing - Snacks

Campbell's • Camden, NJ

7d

About The Position

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here… Lead Omni Channel Marketing for premium snack brands including Cape Cod, Snyder’s of Hanover, and Kettle Brand, shaping how shoppers experience our brands across in‑store and online touchpoints. You’ll help build bold, disruptive go‑to‑market strategies that resonate with shoppers, drive consideration and trial, and leverage retailer media networks and data to continuously optimize performance. You’ll also champion thought leadership to ensure our brands stay on the cutting edge of an ever‑changing omnichannel landscape.

Requirements

• Bachelor’s degree
• 10+ years of experience in Digital Marketing, Shopper Marketing, Omni Marketing, Customer Marketing, eCommerce, or agency roles
• Strong analytical and business acumen
• Independent thinker and action‑oriented self‑starter
• Excellent interpersonal and communication skills
• Ability to influence and work effectively in a cross‑functional, matrixed organization
• Strong organizational skills; able to manage multiple priorities

Nice To Haves

• Experience managing large‑scale marketing budgets
• Success developing shopper‑first creative across channels
• Familiarity with retailer media networks and eCommerce strategies
• Ability to uncover innovative white space opportunities
• Experience leading agencies to deliver strategic objectives

Responsibilities

• Direct the creation, execution, and optimization of large‑scale omnichannel marketing programs aligned with brand and sales objectives.
• Integrate campaigns across the full activation funnel in partnership with Brand Marketing and Consumer Experience teams.
• Partner with Sales Strategy, Retail Activation, eCommerce, and Customer Teams—as well as retail partners—to enhance the shopper journey across channels.
• Guide agencies to deliver insight‑led, shopper‑first creative that converts at the point of purchase.
• Manage and optimize multi‑million‑dollar Omni investments with financial rigor and profitable growth mindset.
• Identify and activate “white space” opportunities to drive growth.
• Ensure agency partners deliver on strategic, shopper‑centric objectives.
• Provide strategic thought leadership across a matrixed organization.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees