LEER - Sr. Manager of E-Commerce

JB Poindexter & Co • Elkhart, IN

8d

About The Position

The Sr. Manager of E-commerce will oversee the development and utilization of our company's income-generating sites. The e-commerce manager will be required to conduct research on effective website layouts and features, advise on evidence-based and experimental changes to our platforms, and monitor the effectiveness of strategies by inspecting standardized metrics. To ensure success as an e-commerce manager, TM should remain knowledgeable about relevant trends and innovations in e-commerce. Ultimately, a brilliant E-commerce manager will endeavor to enhance their skill set by continually learning about adjacent techniques that might improve collaboration between departments.

Requirements

• Excellent written and verbal communication skills.
• Ability to work effectively with non-technical personnel.
• Experience with email and/or marketing automation software and integration with databases
• Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.
• Ability to elicit requirements and translate to technical solutions that can scale across multiple business units.
• Initiative-taker with a hands-on approach and the ability to work unaided.
• Degree in marketing management, business, information systems, or similar.
• Extensive experience as an e-commerce manager.
• Demonstrable track record of devising sales-enhancing strategies.
• Sound knowledge of prevailing procedures and techniques in e-commerce.
• Unmatched supervision, research, and troubleshooting skills.
• Exceptional consulting and quality assurance abilities.
• Ability to tackle the demands of ever-evolving technological implements with ease.

Nice To Haves

• Completion of a pertinent sales qualification is preferred.

Responsibilities

• Implement all email marketing programs for press and consumers and administer all special merchandising and sampling and provide update all product launches and prepare worksheet for new products and recommend retail price for same.
• Perform search engine optimization for site to facilitate sales for same and analyze all requirements of web designers and programmers and respond to same on regular basis and resolve all issues on sites through maintenance of database.
• Administer all online marketing strategies and ensure quick check out process for customers and maintain track of competitive website at all times and monitor all illegal brand products on website.
• Maintain track of all online orders of customers and coordinate with various outside search engines to ensure optimal SEO for website and manage all product launches and feeds and prepare reports for same.
• Implement all new email service providers and execute effective marketing strategies to enhance customer experiences and provide support to all PR events in case of product launches and administer all sales promotions through various ecommerce stores.
• Prepare all briefs and evaluate all marketing communication strategies to monitor its effectiveness and assist to increase both online and offline promotional of all ecommerce activities.
• Coordinate with international product team and execute various online product marketing campaigns on global sites and administer product lifecycle and develop various pricing strategies and perform competitor analysis.
• Provide all offline marketing activities and assist in increasing local product licenses for all processes and develop an effective store and recommend improvements in sales processes.
• Always provide customer support and ensure achievement of all customer targets and prepare and efficient workflow of all activities and administer all development of content of production of all release cycles.
• Administer everyday activities at store and forecast all monthly sales and develop efficient eCommerce strategies to maximize revenue for site and implement various promotional strategies.
• Prepare reports for all sales and promotions and monitor all site metrics and analyze competitor market and gather knowledge on latest technology in process.
• Develop and maintain effective online marketing channels and evaluate performance for some and design promotional activities to acquire new customers.
• Collaborate with web team and global marketing units to design content for weekly emails and supervise development of HTML and monitor all product descriptions.
• Administer all product availability and manage all images for all products and implement effective marketing strategies across all platforms and assist in designing various acquisition strategies.
• Monitor copywriting processes and prepare content for all acquisition efforts and analyze all campaigns.
• Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
• Creating frameworks that transform our social media sites into highly profitable platforms.
• Directing the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies.
• Reviewing the security of checkout pages and payment procedures.
• Creating promotional offers and checking to see that these are uploaded precisely.
• Reviewing copy and legal disclaimers to verify their accuracy.
• Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
• Examining sales-related metrics to inform restocks.
• Reporting on the utility of existing and novel strategies.
• Internal reporting and other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level