Sr. Manager, Mobile App Ecosystem
About The Position
Electrolux is seeking a Senior Manager, Mobile App Ecosystem to lead the strategy and execution of consumer-centric experiences that extend beyond our products. This role oversees the development of a connected and non-connected ecosystem that includes consumables, accessories, services, partnerships, and integrations—creating a seamless ownership experience that builds loyalty and lifetime value. As the Ecosystem leader for Business Area North America (BA NA), you will drive cross-functional teams regionally and globally, ensuring alignment with product line roadmaps while owning the P&L for consumer lifetime value, revenues, and cost savings generated by the ecosystem.
Requirements
- Bachelor’s degree
- 8+ years of experience in product development, marketing, or digital/connected appliances — with a strong focus on driving consumer engagement through apps, digital platforms, or connected services
- Proven success leading cross-functional teams to build consumer ecosystems or connected experiences with measurable ROI
- Strong leadership, financial acumen, and communication skills with the ability to influence across complex matrix organizations
Responsibilities
- Lead the strategy, prioritization, and execution of ecosystem initiatives that enhance consumer acquisition, engagement, and retention
- Own P&L accountability for connected ecosystems and business tied to registered products, subscriptions, and consumer touchpoints
- Collaborate with Consumer Direct Interaction (CDI), DX, Marketing, and Product Lines to deliver consumer-driven experiences and maximize growth opportunities
- Drive OneApp as a direct-to-consumer (D2C) sales channel in partnership with digital and service teams
- Develop business cases and financial models to assess growth opportunities, ensuring ROI and long-term value creation
- Identify and test new business models, partnerships, and connectivity-enabled opportunities
- Establish and maintain regional ecosystem commercial partnerships
- Serve as a key member of the BA NA (CDI) leadership team and extended Product Line leadership teams
Benefits
- Discounts on our award-winning Electrolux products and services
- Family-friendly benefits
- Insurance policy plan
- Extensive learning opportunities and flexible career path
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
