Sr Manager Marketing, Wholesale & Licensing - Tommy Hilfiger

PVH • New York, NY

26d • Hybrid

About The Position

Be part of an iconic story. TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube , Instagram , TikTok ) POSITION SUMMARY: The Senior Manager, Marketing (Wholesale & Licensing) drives all marketing and advertising initiatives for the North America Wholesale + Licensed businesses. This position collaborates with external partners and all in-house business & cross-functional leads, inclusive of sales, merchandising, planning, licensing, marketing and visual merchandising, store planning, business strategy, and finance.

Requirements

• 7+ years of retail & brand marketing/advertising experience
• Bachelors degree in Marketing or Communications, preferred
• Master storyteller
• Ability to think strategically, apply analytics and implement tactically to influence outcomes
• Flexibility to adapt to changing business needs and shifting priorities
• Ability to forecast effects of decision making prior to implementing
• Proactive approach with an ability to multitask
• Ability to think ahead and build for success
• Strong presenter with excellent communication skills, both written and oral
• Detail oriented, with strong project management and time management skills
• MS Office – including Excel, PowerPoint & Outlook
• Ability to handle multiple tasks/projects with adherence to deadlines. Detail oriented and innovative traits are necessary.
• Flexibility required to respond to changing needs of the business with adherence to deadlines and shifting priorities

Nice To Haves

• Adobe Creative Suite – including InDesign, Illustrator & Photoshop, a plus

Responsibilities

• Create and execute comprehensive marketing plans to support North America Wholesale and Licensed businesses across multiple product categories - increase brand desire and commercial growth in line with the PVH+ strategic plan
• Develop strong seasonal content briefs designed to deliver business growth and brand elevation across all consumer touchpoints
• Ensure that creative execution of all marketing materials follows seasonal and brand guidelines
• Cultivate strong relationships with key accounts and licensee partners to identify marketing opportunities which are well-aligned with the Tommy Hilfiger brand.
• Act as the point person for all marketing needs, assets, and communications across accounts, licensees, and internal sales teams
• Create and drive seasonal marketing strategies across all consumer touchpoints and tailored to each wholesale account’s business needs.
• Be a master storyteller, obsessing over the consumer journey from discovery to purchase.
• Develop in-store POS materials, outposts, and digital brand shops to serve as branded destination points across all media; lead the execution of in-store and digital experiences
• Pitch new ideas and secure budget necessary to achieve desired outcomes
• Own annual marketing budgets to support wholesale accounts and licensees; manage budget tracking and reporting
• Ensure all marketing strategies are quantifiable, and true to the brand; use KPI’s + insights from each initiative to make informed, strategic decisions for future initiatives
• Leverage all insights available to develop a deeper understanding of the evolving TH consumer
• Stay on top of market trends to inform innovative approaches to stand out and cut through with consumers.
• Support Licensees on their marketing initiatives including but not limited to seasonal content, packaging, media strategies and product launches
• Oversees Coordinator, Marketing (Wholesale & Licensing)
• Responsible to develop and manage Wholesale and Licensing marketing budgets
• Role is expected to lead all Wholesale and Licensing Marketing day-to-day projects (collateral/point-of-sale materials, PKG, .com imagery, etc.) and be the point person for all integrated and specialized campaigns
• Ability to handle multiple tasks/projects with adherence to deadlines. Detail oriented and innovative traits are necessary.
• Seeks to understand priorities as set forth with Brand/PVH+ plans and uses those as guidelines for ongoing recommendations and decision making
• Flexibility required to respond to changing needs of the business with adherence to deadlines and shifting priorities
• Some travel may be required

Benefits

• PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills.
• PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
• Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Receive support for continued education including tuition reimbursement.
• Shop at our company outlets and e-commerce sites at a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees