Sr Manager, Marketing Operations

Newfold Digital

17d

About The Position

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost and Network Solutions. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands. The Senior Manager, Marketing Operations will play a hands-on role in building and executing email marketing campaigns for many of Newfold’s brands. This role will work with marketing and development teams to build and document the configuration of one-time and automated emails, ensure campaigns meet business and reporting requirements, and adhere to industry best practices. They will need to enable and leverage the systems/applications capabilities to support various marketing initiatives in an effort to deliver rapid results. The Senior Manager, Marketing Operations will work with their peers and/or direct reports to deliver campaigns on time and without error. We have a smart, committed team with a broad background and understanding of go-to-market strategies, pipeline and funnel management, lead and partner nurturing, and digital marketing enablement and integration. If you are looking for a fast-paced, changing environment that lets you flex your creativity and passion for technology, this role may be for you.

Requirements

Experience developing and implementing marketing campaigns within an Email Service Provider, preferably Salesforce Marketing Cloud.
Understanding of persona-based marketing, targeting and segmentation
Ability to work in a fast-paced environment working with multiple teams including CRM, Website, Product, BI, and Marketing.
Experience managing projects of varying complexity; time management and project management are critical skills.
Experience managing teams across multiple time zones.
Exceptional communication, interpersonal, team building and support skills.
Demonstrate resourcefulness, motivation, initiative and creative problem-solving skills.
Basic knowledge of HTML & CSS for email, and SQL.

Responsibilities

Manage and execute email marketing campaigns in Salesforce Marketing Cloud. This includes configuration within the ESP, audience building via filters and SQL, quality assurance, and reporting.
Work closely with various internal stakeholders to refine requirements for ad-hoc & automated campaigns. May include scoping and documenting the requirements.
Work with the technical teams to deliver on campaign requirements, including participating in discovery and troubleshooting.
Lead and/or participate in ongoing optimization efforts for marketing processes and systems.
Be a subject matter expert in email marketing. Have a solid understanding of email best practices, including creative, deliverability, and CAN/SPAM requirements
Manage a team of global contractors responsible for coding and building emails.
Assist with onboarding and cross-training new members of the Email Operations team, as required
Meet project deadlines and complete other tasks as directed.

Benefits

We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers.

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