Sr Manager, Marketing Insights

Molson Coors • Chicago, IL

6d • $113,000 - $148,300

About The Position

In the role of Senior Manager - Brand Insights working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand Team. You will be accountable for leading the development of consumer learning plans and support Molson Coors iconic brands. You will champion Molson Coors brands with human-led insights and consult brand teams on key marketing plans and initiatives. These initiatives must drive value and sales for our consumers, our distributors, and our company.
This position reports to the Director of Brand & Strategic Insights and works very closely with marketing leadership to deliver solutions that drive profitable growth for MCBC.
In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and marketing initiatives:
We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf.
We understand the intersection between people, culture, technology, and commerce in ways that make our marketing relevant in today’s complex marketplace.
We advance capability building against industry headwinds through pacesetting research that inspires our marketing team to build brands with purpose that connect with people.
We are seeking a dynamic insights professional to lead some of our most iconic beer brands. In this role, you will partner with brand marketing teams and other cross-functional partners to provide strategic POV on brand positioning, messaging, advertising, packaging and more. You will set the consumer learning agenda for brand teams, inclusive of brand foundations & positioning, creative development, messaging, consumer profiling and segmentation and much more.

Requirements

• Strong analytical skills and experience in both quantitative and qualitative methodologies; ability to translate insights into action
• 5+ years of insights leadership experience with talent management experience
• Prior experience of CPG Consumer Insights and Brand Insights
• Strategic thinking on the forefront of new trends; looking for the next new thing
• Thrives in faced paced environment and can balance multiple projects at once
• Ability to balance focus on short-term brand needs of the business with longer term
• Clear, concise communication & story telling through data
• Strong collaboration with different levels & cross-functional groups in an org
• Extensive knowledge of consumer insights and brand building with ability to translate to impactful recommendations
• Undergraduate degree (or above) in Marketing, business or related curriculum preferred
• Demonstrated executive presence & ability to influence
• Brand marketing fundamentals

Responsibilities

• Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
• Driving and maintaining consistent approaches to consumer research across all elements of brand development. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
• Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building strong and relevant brands with a consumer first mindset.
• Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions.
• Develop robust deliverables highlighting key consumer behavior and trends. Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.
• Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership. Translate complex data and research findings into clear, engaging and actionable narratives.
• Leads & manages 2 direct reports to deliver against all business targets & develop superior talent. Strong performance management & coaching of their team, driving a strong people culture.

Benefits

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees