Sr. Manager, LITFULO Consumer Marketing

Pfizer • Collegeville, PA

1d

About The Position

In June 2023, LITFULO was approved to treat severe alopecia areata for ages 12+, and achieved #1 prescribed status in 2025 being the second JAK to launch in market. In 2026, there will be fierce competition within the JAK category for severe alopecia areata, with the expected launch of RINVOQ. The Consumer Senior Marketing Manager will be integral to the LITFULO marketing team in delivering excellence in its third year in market and beyond. The US LITFULO team comprises a group of talented, diverse, tenacious colleagues and attracts colleagues focused on developing or enhancing their growth mindset. With several Pfizer Firsts under our belt, we remain focused on building an excellent, innovative brand with patients at the center of our mission. The team is driven by an unrelenting determination to embody Pfizer’s values and to be the catalyst for every team members success. We harness our individual and collective strengths and embrace the courage to pursue boldness. This is a tremendous opportunity for a marketer to support and lead several bold initiatives across consumer marketing, and demonstrate significant leadership across the marketing and cross functional team. The LITFULO Senior Marketing Manager will be responsible for supporting the consumer marketing director(s) for alopecia areata. This will include unbranded and branded campaign and messaging development, assets production, strategy and tactical development, and media planning. The Marketing Manager will also have opportunities to lead specific tactics including finance reconciliation, patient advocacy partnerships, and digital marketing tactics. This position will report to the US LITFULO Lead.

Requirements

• 6+ years of broad pharmaceutical experience with a minimum of 2 years of US marketing experience to include video/still productions, digital and social ad development and content strategy.
• Proven track record of working cross-functionally
• Proactive self-starter who has the initiative to function autonomously
• Strong communication and presentation skills
• Demonstration of strategic and tactical marketing capabilities with proven creative and analytical skills.
• Strong team player

Nice To Haves

• Experience in dermatology Rx category
• Prior experience with campaign launch
• High learning agility and ability to strategically think through ambiguity and change.
• Excellent analytic and problem solving and planning capabilities.
• Track record of operating in a fast-paced, high energy environment
• Strong business acumen with proven communication skills for a wide variety of audiences.
• Ability to work in white space (without road map), detail oriented, action driven and creative mindset.

Responsibilities

• Support Consumer director in the development and execution best in class consumer campaign, messaging, media planning, and strategy
• Lead the execution of various consumer assets including patient ambassador recruitment, patient testimonial shoots, display and social ad development, and print collateral.
• Support Consumer Director in budget tracking and reconciliation for consumer as well as invoice tracking
• Partner with Corporate Affairs on celebrity/influencer activation
• Support development and execution of insights-driven, long and short-term patient strategy and tactics.
• Support media strategy, budget and plan across omnichannel ecosystem
• Collaborate with cross functional teams to identify ways to improve cohesion across customers.
• Champion innovation, seek learnings from other brands and other industries to elevate and amplify approach.

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees