Sr. Manager, Journey Orchestration & Advanced Email Capabilities - Fidelity Institutional and Asset Management Marketing

Fidelity Distributors • Smithfield, RI

135d • $85,000 - $143,000 • Hybrid

About The Position

Are you passionate about building and delivering the best digital channel experience? Do data-informed decisions fuel the strategies you develop? Join the Marketing Automation & Lead Management team to build and automate journeys using real-time personalization that provide relevant and timely content to our audiences. Blend your email expertise with a test and learn approach to drive engagement and deliver optimized experiences to our clients.

Requirements

• Experience in journey orchestration platforms and technologies.
• Deep understanding of marketing automation and multichannel lead generation strategies.
• Expertise in building omnichannel journey workflows.
• Experience with Salesforce Marketing Cloud or similar marketing automation tools.
• Ability to collaborate with key partners across marketing.
• Strong understanding of data sources and integration with systems.
• Ability to maintain oversight of marketing journeys.

Responsibilities

• Apply journey orchestration platforms and technologies (CDP, Salesforce Marketing Cloud, analytics) to build and automate journeys and event-based triggers, segmentation and real-time personalization.
• Deep understanding of marketing automation and multichannel lead generation strategies, and expertise in building omnichannel journey workflows.
• Experience working in Salesforce Marketing Cloud, or similar marketing automation tool and with Salesforce CRM.
• Collaborate with key partners across marketing in journey orchestration planning.
• Identify and advocate for advancements in automation capabilities to drive productivity and client satisfaction.
• Understand data sources to integrate with systems ensuring a unified view of customer interactions.
• Understand and demonstrate the latest capabilities in marketing automation, marketing journey builder, and the connection between digital marketing and lead cultivating.
• Maintain an open and collaborative test and learn approach across marketing channels with an emphasis on optimizing content, tactics, and channel mix to improve business outcomes.
• Maintain oversight of all journeys to ensure they are operational and performing as expected.
• Document and optimize data flow through systems, guiding the integrations between SFMC and CRM systems.
• Partner with marketing effectiveness, marketing analytics and sales support teams to establish shared marketing-sales performance reporting.
• Integrity and purpose with a strong sense of accountability owning successes and failures.
• Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging collaborators and senior resources.

Benefits

• Comprehensive health care coverage and emotional well-being support.
• Market-leading retirement.
• Generous paid time off and parental leave.
• Charitable giving employee match program.
• Educational assistance including student loan repayment and tuition reimbursement.
• Learning resources to develop your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Bachelor's degree