Sr. Manager, Growth Marketing

McKesson • Richmond, VA

261d • $101,000 - $168,300

About The Position

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you. McKesson Medical-Surgical (MMS) is seeking a dynamic and experienced Senior Manager, Growth Marketing located in or near Richmond, VA. This role is responsible for building and optimizing life-cycle marketing campaigns aligned to business priorities. Focused on customer brand awareness, acquisition and growth, including strategy development and optimization across channels. Brings a data driven approach and enables both strategic and tactical thinking with a desire to test and learn to drive continual improvement. This role will report directly to the Director of Growth Marketing and will collaborate across various marketing teams.

Requirements

• Degree or equivalent and typically requires 7+ years of relevant experience.
• 8+ years in marketing, or a related field, with a proven track record of driving marketing campaign performance preferred.
• Minimum of 7 years of B2B Marketing experience.
• Previous experience managing agencies.
• Demonstrated success in collaborating with cross-functional teams (brand, marketing, product) to align initiatives and support business growth.
• Exceptional written and oral communications with a demonstrated ability to develop clear, concise, and compelling messaging.
• Excels in dynamic environments with competing priorities.
• Data driven mindset with strong analytical skills.
• Deep knowledge of digital marketing tools & platforms including Salesforce Marketing Cloud, Google Ads, Social Media, Google Analytics, and other performance-based channels.
• Proven track record of success in driving ROI across paid search, display, email, social and other performance-based channels.
• Expertise in customer lifecycle management, including acquisition, onboarding, engagement and retention strategies.
• Strong project management skills with exceptional attention to detail.

Responsibilities

• Develop and implement comprehensive growth marketing strategies aligned with McKesson's business objectives in collaboration with cross-functional teams.
• Advance channel standardization and innovation, developing channel best practices and governance to maximize the effectiveness of channels.
• Develop Campaign Journey Maps.
• Drive the development and oversight of customer acquisition, retention & penetration strategies.
• Design and oversee the execution of comprehensive multi-channel marketing campaigns aligned to strategic priorities providing key KPIs and budget recommendations.
• Collaborate across marketing teams to develop annual content strategy and editorial calendar including distribution strategy.
• Regularly interface with Marketing Business Partners, Product Marketing, Sales Enablement and Demand Generation teams to ensure alignment on planned marketing activities, provide guidance, and collect feedback.
• Manage agency partnerships & relationships and development of annual media plan.
• Collaborate with cross-functional teams to leverage personalization, modular content, and DAAA models to inform marketing strategy.
• Share regular reporting and insights with stakeholders and marketing leaders, identifying trends, opportunities, and areas for optimization to drive continuous improvement.
• In partnership with Performance Analytics, monitor campaign performance to make strategic optimizations to maximize ROI and achieve campaign objectives.
• Conduct regular audits of owned channels to assess performance, identify areas for improvement and innovation, and ensure alignment with partners and marketing leadership.
• In partnership with Digital Strategy Team identify and test new channels to reach our target audience.

Benefits

• Competitive compensation package including base pay and potential annual bonus or long-term incentive opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree