Sr. Manager, Growth Marketing - B2B (Samsung Ads)

Samsung • New York, NY

248d • $175,000 - $200,000

About The Position

Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile, retail display and more. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results. Our purpose is to deliver unparalleled results for our customers. Samsung Ads is uniquely positioned to perform in the evolving advertising landscape. We deliver on Samsung Electronics' 50+ year commitment to excellence through smart, easy, effective advertising solutions to make advanced advertising work. We are proud to have built a world-class organization, grounded in an entrepreneurial and collaborative spirit. Working at Samsung Ads offers one of the best environments in the industry to learn just how fast you can grow, how much you can achieve, and how good you can be. We thrive on problem-solving, breaking new ground, and enjoying every part of the journey.

Requirements

• 8-12 years in an organization that supports the Advertising Sales function for F100 brands, with dedicated experience in Growth Marketing.
• Publisher or ad tech experience a plus.
• Proven ability to ideate and execute creative new-user acquisition initiatives.
• Leadership, management, and communication skills.
• Exceptional project management skills with a strong problem-solving mindset.
• Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue and lead gen /growth initiatives.
• Passion for staying up to date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth.
• Demonstrated agility in a fast-paced, dynamic work environment.

Responsibilities

• Make impactful contributions to the Growth Marketing division within Samsung Ads Marketing organization, fostering a culture of continuous experimentation and optimization across B2B channels.
• Plan, test and scale a B2B Lead Gen program to grow adoption of business solutions for Samsung Ads products and generate high-quality leads for sales ultimately contributing to revenue growth.
• Drive strategies that optimize the entire customer lifecycle including acquisition, retention, and engagement.
• Manage the multichannel strategy and execution across media such as paid advertisements, SEO, SEM, social, email, web.
• Look after the data & customer analytics journey to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality.
• Collaborate with Sales and other cross-functional teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively engaged and nurtured.
• Help generate and execute the content strategy in correlation to consumer journey touchpoints.
• Identify bottlenecks and optimization opportunities to improve conversion rates at each stage of the consumer lifecycle.
• Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools.
• Collaborate with cross-functional teams to ensure seamless execution across marketing, creative, operations and sales.
• Collaborate with vendors to enhance business capabilities, leveraging new technologies to drive innovation.

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 6 months)
• Paid Time Off
• Student Loan Program (after 6 months)
• Wellness Incentives

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Durable Goods