Sr Manager, gMG HCP Marketing - Rare Disease

Amgen • Chicago, IL

21h

About The Position

UPLIZNA (inebilizumab) is a monoclonal antibody targeting the CD19 cell surface marker on B-cells and is building strong momentum as a multi-indication autoimmune franchise. UPLIZNA is FDA-approved for the treatment of Neuromyelitis Optica Spectrum Disorder (NMOSD), IgG4-Related Disease (IgG4-RD), and most recently, Generalized Myasthenia Gravis (gMG)—a chronic autoimmune disease driven by pathogenic autoantibodies that impair neuromuscular transmission and lead to muscle weakness. With multiple approved indications and continued expansion, UPLIZNA is entering a pivotal phase of growth. The gMG launch represents a significant opportunity to establish UPLIZNA as a foundational therapy within neurology and help more patients around the world. The UPLIZNA gMG HCP Marketing Sr. Manager will play a central role in shaping and executing a high-impact launch. This leader will drive the gMG HCP strategy, elevate disease and brand education among neurologists, and clearly differentiate UPLIZNA’s value in a competitive landscape. The role requires strong cross-functional leadership across medical, sales, market access, and commercial teams to build on a best-in-class launch. Success in this role requires a launch mindset, strategic agility, and a strong focus on execution—paired with a passion for improving patient outcomes and a commitment to excellence.

Requirements

• Doctorate degree and 2 years of Marketing experience OR Master’s degree and 4 years of Marketing experience OR Bachelor’s degree and 6 years of Marketing experience OR Associate’s degree and 10 years of Marketing experience OR High school diploma / GED and 12 years Marketing experience

Nice To Haves

• Strong marketing competencies, including brand positioning, campaign development, marketplace analysis, insight generation, HCP and patient segmentation, brand sustainability, and multichannel engagement
• Experience leading strategy development and influencing cross-functional teams
• Neurology experience preferred
• Rare disease and launch experience preferred
• Experience collaborating with external experts and professional medical associations
• Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations
• Experience managing multiple projects and external vendors simultaneously
• Ability to translate complex information and strategies into simple, clear, and impactful plans

Responsibilities

• Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post-approval phase, with a focus on accelerating uptake, driving adoption, and optimizing launch performance.
• Refine and scale brand positioning, disease state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth in a competitive market.
• Lead the ongoing optimization and deployment of HCP marketing tactics and materials (e.g., iCVAs, leave-behinds, reprint carriers, RTEs, and websites) based on market research, field insights, performance data, and evolving market dynamics.
• Partner with the Marketing Approval Committee (MAC) to ensure timely approval and continuous evolution of compliant, high-impact promotional materials aligned with brand strategy.
• Contribute to the annual brand planning process by identifying opportunities to accelerate growth and translating strategy into high-impact, data-driven tactical plans.
• Partner closely with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and ensure alignment of scientific and promotional narratives post-launch.
• Continuously assess competitive activity, customer feedback, and market dynamics to inform agile strategy adjustments and identify opportunities to enhance brand performance.
• Support the onboarding of the expanding team, including mentorship of marketers and training of field teams.
• Support omnichannel activities (e.g., NPP, websites, and DTC) to reinforce UPLIZNA’s leadership positioning and drive engagement post-launch.
• Collaborate with Sales Training to refine and enhance training content and tools, ensuring field teams are equipped to execute effectively in a dynamic, post-launch environment.
• Drive strong cross-functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training to ensure cohesive and agile execution.
• Embody Amgen Values and foster a high-performing, collaborative, and engaging team culture across the UPLIZNA brand team and cross-functional partners.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees