Sr. Manager, Email & Marketing Automation
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About The Position
HealthStream is seeking a Sr. Manager, Email & Marketing Automation to join our Digital & eCommerce Marketing team to oversee the development, execution and analysis of email campaigns within Salesforce Marketing Cloud and Salesforce Marketing Cloud Account Engagement (Pardot). With a primary focus on lead generation, nurture, and retention efforts, the Sr. Manager leverages insights to optimize campaign performance and enhance audience engagement. They will build emails and automations, segment audiences and grow lists, perform testing and deliver insights. This role includes maintaining operational lead and data flows ensuring that CRM integration works as intended. The Sr. Manager, Email & Marketing Automation role will support HealthStream's internal team of product marketers in executing marketing campaigns with the goal of generating new sales qualified leads and increasing engagement with existing leads. The ideal candidate has experience using Marketing Cloud, Pardot and the Salesforce product suite. The role reports to the AVP of Digital & eCommerce Marketing.
