Sr. Manager Ecosystem - Mobile App

Electrolux GroupCharlotte, NC
6dHybrid

About The Position

Electrolux is seeking a Senior Manager, Ecosystem to lead the strategy and execution of consumer-centric experiences that extend beyond our products. This role oversees the development of a connected and non-connected ecosystem that includes consumables, accessories, services, partnerships, and integrations—creating a seamless ownership experience that builds loyalty and lifetime value. As the Ecosystem leader for Business Area North America (BA NA), you will drive cross-functional teams regionally and globally, ensuring alignment with product line roadmaps while owning the P&L for consumer lifetime value, revenues, and cost savings generated by the ecosystem.

Requirements

  • Bachelor’s degree
  • 8+ years of experience in product development, marketing, or digital/connected appliances — with a strong focus on driving consumer engagement through apps, digital platforms, or connected services
  • Proven success leading cross-functional teams to build consumer ecosystems or connected experiences with measurable ROI
  • Strong leadership, financial acumen, and communication skills with the ability to influence across complex matrix organizations

Responsibilities

  • Lead the strategy, prioritization, and execution of ecosystem initiatives that enhance consumer acquisition, engagement, and retention
  • Own P&L accountability for connected ecosystems and business tied to registered products, subscriptions, and consumer touchpoints
  • Collaborate with Consumer Direct Interaction (CDI), DX, Marketing, and Product Lines to deliver consumer-driven experiences and maximize growth opportunities
  • Drive OneApp as a direct-to-consumer (D2C) sales channel in partnership with digital and service teams
  • Develop business cases and financial models to assess growth opportunities, ensuring ROI and long-term value creation
  • Identify and test new business models, partnerships, and connectivity-enabled opportunities
  • Establish and maintain regional ecosystem commercial partnerships
  • Serve as a key member of the BA NA (CDI) leadership team and extended Product Line leadership teams

Benefits

  • Discounts on our award-winning Electrolux products and services
  • Family-friendly benefits
  • Insurance policy plan
  • Extensive learning opportunities and flexible career path
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