Sr Manager, Earned Media

Post Consumer Brands•Lakeville, MN

21h•Hybrid

About The Position

At Post Consumer Brands, we’ve spent generations showing up for families, starting with breakfast, the most important meal of the day. Our cereals have become a trusted part of daily routines, helping spark conversations, fuel busy mornings, and create everyday moments that bring families closer together, including their furry four-legged family members, who have recently become a part of our story. As families have evolved, so have we. What began at the breakfast table has expanded into snacks, peanut butter, and pet food, because caring for a family means feeding every part of it. With the addition of several iconic pet brands, we’ve extended our purpose: to make high-quality, accessible food for everyone under the same roof. This phase is still new, and that’s what makes it exciting. As we continue to grow across grocery and pet, we’re looking for people who care about good food, thoughtful work, and the kind of impact that stretches from store shelves to kitchen tables, and food bowls, across the country. The Senior Media Manager, Integrated Media Markeing & Earned Media will lead PR & partnerships, branded website, and integrated marketing communications for both the pet and grocery categories. This role maximizes the use and organic output of these consumer-facing channels, this individual will manage in-house leaders, agencies, contractors, and the integrated marketing communications team. Proven ability to lead a team and drive results in earned and integrated channels is essential. Being comfortable with data, ambiguity, and multiple stakeholders will be important.

Requirements

BA required. Marketing, Communications, or Journalism preferred.
5–7 years marketing, content marketing, PR, and/or integrated marketing communications experience
2–4 years leading teams; experience leading people leaders is a plus
Digital experience on agency or client side required
Strong understanding of creative strategy, messaging frameworks, and integrated communications planning
Excellent written, communication, and presentation skills
Experience in multiple owned channels including website, PR, partnerships, social media, and integrated communications
Ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills

Responsibilities

Lead a team of internal and external experts in PR, influencers, partnerships, website, and integrated marketing communications
Direct and develop talent across creative, communications, and earned media disciplines
Manage the integrated marketing communications team, ensuring alignment across creative development, messaging, and channel execution
Influence and educate cross-functional stakeholders on earned and integrated investment strategies
Work closely with brand, sales, marketing communications, and insights to ensure cohesive messaging and creative alignment
Combine brand insights with sales priorities to create PR, influencer, partnership, website, and messaging strategies
Partner with agencies to define earned and integrated KPIs and measurement approaches
Ensure creative and communications strategies ladder up to brand objectives and business goals
Serve as the point of contact for PR, influencers, partnerships, branded website, and integrated marketing communications across all brands
Recommend A&C investments within earned to achieve KPI‑forecasted results
Present planning milestones and gain approval from key leadership stakeholders
In partnership with external agencies, own the development of earned channel strategies across all brands
Lead creative and communications strategy development, ensuring consistency across earned, owned, and integrated channels
Apply knowledge and expertise of earned and integrated channels to source opportunistic activations for brands
Set measurement goals for owned channels and campaign messaging
Translate data into actionable insights, identifying opportunities and risks
Educate and communicate impact of earned and integrated programs to the broader organization
Continuously monitor and analyze programs, improving understanding of our audience and identifying opportunities to increase impact
Lead process for creative optimizations & testing strategies, including A/B testing at the channel and communications level
Lead process for audience optimizations & testing strategies
Lead process for new channel and new communications testing