Sr. Manager, DTC Retention & Engagement

NBCUniversal • New York, NY

2d • $110,000 - $130,000 • Hybrid

About The Position

NBC News Group is looking for a Sr. Manager of DTC Retention & Engagement to help build and grow our NBC News DTC business from the ground up. This role will play a key part in developing and executing our DTC strategy. Reporting to the Director of DTC Growth, this role will work cross-functionally with marketing, product, editorial, and data teams to drive subscriber growth and retention and achieve key performance goals.

Requirements

• 5+ years of hands-on experience in DTC growth or subscription marketing, ideally in digital media.
• Deep understanding of the subscription funnel and lifecycle marketing.
• Experience with a variety of MarTech platforms, including CRM/customer lifecycle/payment processors (Braze, Piano), ESPs (Sailthru), and MMPs (Branch, Kochava, Airship).
• Strong analytical skills. Comfortable with dashboards, data tools, and A/B testing.
• Strong communication and collaboration skills. Comfortable collaborating across editorial, marketing, product, and tech teams.
• A user-centric approach.
• Highly organized, detail-oriented, and action-driven.
• Passion for journalism and the NBC News mission.

Responsibilities

• Partner with product and data teams to identify behaviors that drive early engagement and retention.
• Design and manage the subscriber onboarding journey across platforms (email, app, web).
• Identify opportunities to increase engagement through recommendations, alerts, and editorial curation.
• Build and manage engagement campaigns across email, push alerts, and SMS to drive regular product usage.
• Analyze data to identify drop-off points and re-engage users. Implement churn prediction models and proactive retention campaigns to reduce churn.
• Partner with acquisition manager to ensure cohesive messaging and channel optimization.
• Design and execute win back programs using targeted offers, new content experiences, and refreshed value propositions.
• Create and deliver reports to key stakeholders and executive leadership.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees