Sr Manager, Digital Strategy

Cisco Systems, Inc.•Phoenix, AZ

39d•Remote

About The Position

We are seeking an experienced and innovative Senior Manager, Digital Strategy, to join us and lead a digital marketing team that drives results for key products in the Cisco Security portfolio, like XDR and Secure Access. The Senior Manager, Digital Strategy, will play a critical role in scaling our end-to-end digital ABM program and shaping the direction of our digital demand generation strategies across channels. The ideal candidate should have a solid background in marketing, management, have exceptional communication skills, and a strong understanding of digital demand generation and brand building. This role will work closely with demand and regional leaders within marketing and the sales teams.

Requirements

Bachelor's degree in marketing, Business, or a related field. Master's degree preferred.
10 + years of proven experience in demand generation. digital marketing, or related roles.
Experience managing a team of direct reports.
Tech industry experience required for consideration.
Experience managing multi-million-dollar marketing budgets.
Strong knowledge of digital platforms and proficiency in digital tactics, including account-based marketing tools, paid media, and email marketing.
Excellent written and verbal communication skills, with the ability to present for executive audiences.
Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
Analytical mindset with experience in data-driven decision-making and proficiency in marketing analytics tools.
Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
Experience leading social teams, building demand strategies, and executing on campaign strategies.
Experience in B2B marketing or in the technology/software industry is required.

Nice To Haves

Experience working within the security and/or cybersecurity industry.
Experience running ABM programs and working with tools such as 6sense.
Familiarity with CRM and marketing automation platforms (e.g., Eloqua, Tableau, and Salesforce).

Responsibilities

Lead cross-functional teams to develop comprehensive demand strategies and digital account-based marketing activations aligned with organizational goals.
Manage and scale digital webinars program across the security portfolio.
Implement process improvements to assist other departments for visibility.
Negotiate contracts and manage relationships with external vendors and partners.
Manage and balance budget submissions.
Analyze performance of each channel to optimize and rebalance investments across channels.
Understand and analyze pipeline metrics to determine effectiveness.

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