Sr Manager Digital Marketing -Air Conditioning Technologies

LG Electronics•Alpharetta, GA

1d•$138,000 - $155,000

About The Position

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work, and create value. At LG, you're encouraged to take a creative and individual approach to challenges, with a strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team! Be with the Industry Innovation Leader We are currently seeking a Sr. Manager, Digital Marketing and Communications to join our Air Conditioning Technologies Team! The Senior Manager, Digital Marketing & Communications leads the development and execution of integrated digital and communication strategies that support brand positioning, product marketing, channel engagement, and business growth for LG Air Conditioning Technologies. This role is responsible for aligning digital platforms, content, messaging, and campaigns across contractors, distributors, and end-user audiences—while ensuring consistency with corporate brand standards and business objectives. The role partners closely with product management, sales, engineering, and regional marketing teams to drive demand generation, product adoption, and brand differentiation in a competitive, channel-driven HVAC market.

Requirements

Bachelor’s degree in marketing, Communications, Business, or a related field.
3-5+ years of progressive experience in digital marketing and communications, with leadership responsibility.
Proven success leading digital platforms, integrated campaigns, and content strategies.
Expertise in marketing automation, CRM integration, web CMS platforms, and analytics tools.
Strong understanding of channel-driven go-to-market models (contractors, distributors, reps).

Nice To Haves

Experience in HVAC, building technologies, manufacturing, or industrial B2B environments strongly preferred.

Responsibilities

Digital Strategy & Platform Management
Own and evolve the company’s digital ecosystem, including websites, portals, marketing automation tools, email platforms, and social channels.
Define and execute digital roadmaps supporting product launches, contractor enablement, distributor communications, and lead generation.
Ensure digital platforms are optimized for UX, SEO, analytics, and conversion performance.
Oversee agency and vendor relationships related to web development, digital media, and marketing technology.
Communications & Content Leadership
Lead internal and external communications strategy, ensuring consistent, clear, and compelling messaging across all channels.
Develop and manage content strategy including product messaging, thought leadership, corporate communications, case studies, and technical storytelling.
Partner with product, engineering, and regulatory teams to translate complex HVAC technologies into customer-facing narratives.
Support internal communications related to product changes, initiatives, and strategic programs.
Campaigns, Demand Generation & Channel Support
Lead integrated digital marketing campaigns supporting sales growth, channel programs, and new product introductions.
Collaborate with sales and channel marketing to create digital assets that support contractor and distributor engagement.
Guide paid media, email, and social strategies to drive measurable pipeline and brand awareness outcomes.
Ensure alignment between national marketing initiatives and regional execution.
Brand Governance & Performance Measurement
Enforce brand standards across all digital and communication materials.
Establish KPIs and dashboards to track engagement, lead performance, content effectiveness, and ROI.
Use data and insights to continuously refine messaging, channels, and campaign approaches.
Leadership & Cross-Functional Collaboration
Manage and mentor a team of digital and communication professionals.
Serve as a strategic partner to senior leadership, sales, and product teams.
Influence stakeholders without direct authority to ensure alignment and execution excellence

Benefits

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Eligible for the relevant benefit programs offered through our partner agencies.

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