Sr. Manager, Digital Game Marketing Analytics

Hasbro, Inc.•Pawtucket, RI

46d•Hybrid

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We're looking for an experienced data-driven analyst to join Hasbro's Marketing Effectiveness team. This hybrid role combines strategic analytics with close day-to-day collaboration with brand managers, community managers, and channel leads. You'll support marketing teams across Hasbro, Wizards of the Coast, and game studios by delivering high-impact insights, leading organic content experimentation, and helping shape data-informed social strategies. Your work will help bring fan-first storytelling to life through smarter content decisions and performance measurement.

Requirements

5+ years in social media analytics, digital insights, or marketing performance roles.
Demonstrated ability to design, run, and analyze organic social media experiments.
Proficiency in SQL for querying and preparing social data.
Strong experience building dashboards in Tableau and/or Power BI.
Deep knowledge of social metrics, platform algorithms, and engagement dynamics.
Experience using Sprinklr or other social listening platforms.
Experience working within or closely alongside social content teams.
Experience working with gaming studios or publishers.

Nice To Haves

Exposure to Python, R, or data automation tools a plus.
Passion for fandoms, digital communities, or gaming culture is a bonus.

Responsibilities

Analyze organic social performance across platforms including Instagram, TikTok, YouTube, Facebook, X (Twitter), and Reddit.
Develop and maintain automated dashboards using Tableau and Power BI for campaign tracking and trend identification.
Translate platform metrics into actionable recommendations on content formats, audience targeting, and engagement strategies.
Design and run social content experiments, testing creative formats, copy styles, post timing, platform features, and more.
Leverage native experimentation tools (e.g. Meta Experiments, TikTok Promote, YouTube A/B testing) to validate performance hypotheses.
Build an experimentation roadmap and support a culture of test-and-learn within the social team.
Analyze player engagement and campaign performance across game launches and live ops, connecting social metrics with in-game behavior.
Partner with game studios to track organic marketing impact on player acquisition, retention, and sentiment across key titles.
Build dashboards and KPIs tailored to the game lifecycle, from pre-launch hype to post-launch community engagement.
Drive the evolution of Hasbro's marketing analytics tech stack by identifying scalable tools, data sources, and integration opportunities.
Partner with data engineering teams to improve data pipelines, automate ingestion of social and campaign data, and ensure reporting accuracy.
Lead the development of robust, reusable reporting frameworks and data models that support experimentation, campaign tracking, and performance insights at scale