Sr. Manager, Creative

W.C. Bradley Co.•Columbus, GA

About The Position

The Senior Manager, Creative leads the strategic development and execution of the Current® brand, creative, and content ecosystem. This role is responsible for defining and stewarding the brand across all consumer touchpoints, ensuring consistency, quality, and impact while driving engagement, growth, and revenue. Operating in a lean, fast-moving startup environment, this role blends high-level strategic leadership with hands-on execution, partnering closely with Marketing, Growth, Product, and external agencies to bring the brand to life.

Requirements

Minimum Education: Bachelor’s degree in art, creative writing, graphic design, or other relevant fields preferred.
Minimum Work Experience: A minimum of 8 years’ experience developing comprehensive creative product in an agency or corporate environment; showcasing a solid mastery of design, copy, and interactive principles.
Proficient with Microsoft Office Suite and Adobe Creative Suite
Ability to seek out and stay ahead of design trends
Ability to conceive ideas that work across different platforms in unexpected ways
Ability to bring in new sources of creative inspiration to the work and creative team
Ability to work successfully across cross functional teams, building strong relationships
Ability to think strategically, conceptualize creatively, and see the concept through to polished design
Ability to work in a constant state of alertness.
Ability to work cooperatively with co-workers
Ability to have regular and predictable attendance.

Responsibilities

Own and evolve Current’s brand identity, ensuring consistency and excellence across all channels and campaigns.
Act as creative lead for brand, product, and promotional initiatives, setting creative direction and standards.
Ensure all creative output aligns with brand strategy, consumer insights, and business objectives.
Oversee and refine brand standards, visual identity, and tone of voice as the company scales.
Lead organic social and content strategy across platforms, balancing brand storytelling with performance-driven content.
Develop and oversee content planning, production, and execution to drive engagement and awareness.
Partner with internal teams to align content with product launches, promotions, and seasonal moments.
Continuously refine content strategy based on performance insights and audience behavior.
Lead creative and content strategy for product launches, promotional campaigns, and key brand moments.
Develop full-funnel messaging frameworks that support awareness, consideration, and conversion.
Direct creative for paid media, lifecycle, and digital touchpoints to ensure cohesive storytelling and performance.
Partner closely with Marketing, Growth, Product, and Leadership teams to align brand and business priorities.
Lead creative collaboration with external agencies, freelancers, and production partners.
Improve creative workflows, processes, and ways of working to increase efficiency and clarity.
Support agency selection, onboarding, and performance evaluation as needed.
Provide strategic and creative input on website initiatives, ensuring brand clarity, engagement, and conversion.
Partner with marketing and product teams to optimize content architecture and storytelling across digital experiences.
Support hiring, onboarding, and development of marketing and creative talent as the team grows.
Act as a brand steward and creative leader across the organization, elevating creative thinking and execution standards.
Adapt to evolving business needs, stepping in to execute when necessary while building scalable systems for the future.
Build operational systems and processes as needed.
Other duties as deemed necessary.