Sr Manager Creative Services & Brand
About The Position
The Sr. Manager Creative Services & Brand leads the development, governance, and execution of Zachry Group's enterprise brand strategy. This role drives the evolution of brand architecture, oversees creative direction across external communications, and ensures consistent application of brand standards across business units, corporate functions, and external channels. Reporting to the Sr. Director of Market Insights, this leader guides a multidisciplinary creative team and collaborates closely with senior executives to translate business objectives into compelling brand narratives and high-impact creative campaigns. The position oversees enterprise brand governance processes, evaluates brand performance, and champions a unified brand experience that strengthens Zachry's reputation, value proposition, and market position.
Requirements
- Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
- Figma or Sketch
- Project Management Tools like ClickUp, Asana, Trello, or Monday.com
- Digital Asset Management Systems like Bynder, or Brandfolder
- Content Management Systems like WordPress, or Sitecore
- Experience with social media analytics dashboards
- Analytics Platforms (Google Analytics, Adobe Analytics)
- Bachelor's degree in Marketing, Communications, Design, or related field; Master's degree preferred.
- Minimum of 5 years of experience in brand management and creative leadership in B2B or industrial sectors.
- Demonstrated experience in strategic brand development and creative execution.
- Strong leadership, communication, and project management capabilities.
- Experience managing external agencies and creative budgets.
- Ability to operate effectively in a fast-paced, matrixed environment.
Nice To Haves
- Collaborative and action-oriented mindset.
- Ability to simplify and communicate complex technical concepts.
- Strong storytelling skills, both visual and verbal.
- Strategic thinker with practical implementation skills.
Responsibilities
- Strategic Leadership Direct the evolution and governance of the corporate brand identity.
- Translate business strategy into brand and creative initiatives.
- Advise senior leadership on brand-related strategies.
- Brand Governance Maintain brand guidelines and assets for consistent application.
- Integrate brand strategy across marketing, communications, HR, and business development.
- Creative Execution Lead the development and execution of creative campaigns across digital, print, video, and experiential formats.
- Provide creative support for executive communications and employer branding.
- Team Management Leads a multidisciplinary team of designers, writers, and multimedia specialists.
- Stakeholder Engagement Collaborate and engage with executive level leadership to ensure brand and creative alignment.
- Facilitates creative and brand alignment across the enterprise.
- Performance Measurement Define and track KPIs for brand health and creative effectiveness.
- Use performance data to refine strategies and improve engagement.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
