Sr Manager, Content Strategy

Tailored Brands • Dublin, CA

52d • Hybrid

About The Position

We currently have an exciting opportunity for a Sr. Manager, Content Strategy, to join our Digital eCommerce team. This individual leads the planning, storytelling, and strategic structure of all digital content across the e-commerce ecosystem. This role defines what we say, how we say it, and where it lives across site experiences, seasonal campaigns, category pages, and brand storytelling moments.
Sitting at the intersection of Creative, Site Merchandising, Marketing, and UX/Product, this manager ensures that every piece of content drives clarity, conversion, and brand consistency. The role is both strategic and operational, shaping the content roadmap while ensuring execution teams have direction, briefs, and frameworks that scale.

Requirements

• 10+ years’ experience in content strategy, brand storytelling, and digital marketing.
• Bachelor’s degree in marketing, business or equivalent experience.
• Strong understanding of customer journeys, retail content frameworks, and digital UX principles.
• Exceptional writing, messaging, and narrative development skills.
• Ability to translate business goals into stories that drive clarity and conversion.
• Experience guiding marketing, Creative, Merchandising, and Product partners toward a unified content vision.
• Ability to shape decisions and drive outcomes through strong interpersonal communication and relationship-building.
• Proven ability to lead and develop teams, driving collaboration and achieving results.
• Comfortable working in fast-paced, multi-brand environments with shifting priorities.

Responsibilities

• Guides the sitewide content strategy across homepages, landing pages, category pages, and storytelling modules in partnership with site content strategy manager.
• Partner with Merchandising and Marketing to translate category goals into clear content narratives and onsite experiences.
• Define consistent messaging frameworks and tone guidelines for tailored, everywear, footwear, outerwear, and special collections.
• Create content playbooks for product stories, fit & fabric education, personalization modules, and onsite services narratives.
• Drive content cohesion across email, paid media, social, and site to ensure brand and message alignment.
• Own content frameworks for fit, fabric, benefits, and collection stories.
• Develop evergreen content pillars that build traffic and support long-term organic growth.
• Serve as the strategic partner to Creative—ensuring concepts match business goals and customer insights.
• Collaborate with UX/Product on templates, modules, and CMS capabilities that support richer content experiences.
• Influence site merchandising partners through clear storytelling direction and priority-setting.
• Support SEO/AEO initiatives, supporting content needs
• Analyze how content performs across homepage, PLP, PDP, and navigation experiences.
• Develop test plans with Experimentation/Analytics to improve messaging clarity, CTR, and engagement.
• Turn insights into refined messaging, updated structures, and new content opportunities.
• Own content briefs, templates, messaging guides, and category purpose statements.
• Ensure teams use consistent processes for content intake, review, approvals, and delivery.
• Partner with Content Execution Manager to align strategy → execution → QA seamlessly.

Benefits

• This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts.
• Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development
• Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend
• Holiday Early Departure | close out early the business day before a company observed holiday

What This Job Offers

• Job Type: Full-time
• Career Level: Manager