Riverside Natural Foods Ltd.-posted 4 months ago
Full-time • Senior
Chicago, IL

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun. We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile. So, lace up your boots and let’s tackle the climb together. You can learn more about us at www.riversidenaturalfoods.com. At MadeGood, we’re not just selling snacks, we’re building a lifestyle brand rooted in connection, culture, and purpose. Powered by our Made For More platform, we’re on a mission to create content that fuels life, sparks conversation and makes an impact.

  • Lead the 360, always-on content strategy across U.S. and Canadian markets anchored in storytelling, optimized by insights, and fueled by culture.
  • Turn brand goals into actionable content plans that drive awareness, trial, and emotional connection.
  • Own the editorial calendar across all touch points: social, digital, partnerships, and Always On.
  • Partner with cross-functional teams (Creative, Media, Influencer, CX) to deliver cohesive, scroll-stopping content.
  • Oversee execution from briefing to final asset ensuring work is on brand, on time, and relevant.
  • Continuously optimize using performance data and real-time insights.
  • Own our organic social strategy across Instagram, TikTok, LinkedIn, Pinterest, Meta, Podcasts and emerging platforms.
  • Develop platform-native content that drives engagement, growth, and cultural relevance for both organic and paid content.
  • Jump on culturally relevant trends and have a bias towards action.
  • Set the tone for community engagement turning followers into fans through UGC, conversation, and connection.
  • Leverage social listening and trend tracking to inform content decisions and brand voice.
  • Guide day-to-day community management through oversight, insights, and strategic direction across all relevant platforms.
  • Keep the brand fresh and tapped in—tracking trends, formats, and conversations that matter.
  • Ensure MadeGood consistently shows up in real moments—relevant, modern, and made for today’s consumer.
  • Lead a team of internal contributors and external creators, freelancers, and agency partners.
  • Set the bar high ensuring all work is bold, brand-building, and delivered with excellence.
  • Manage budgets, timelines, and approvals across content workstreams.
  • Define KPIs and success metrics for content and social.
  • Deliver regular reports with actionable insights to guide creative, optimize performance, and fuel growth.
  • Collaborate with Media, CX, and Digital to align on measurement across the full consumer journey.
  • 7+ years in content, social, or digital brand marketing roles.
  • Proven track record building lifestyle brands through storytelling and standout content.
  • Deep platform fluency in Instagram, TikTok, LinkedIn, Pinterest, Meta, and what makes each one scroll-worthy.
  • Sharp creative instincts with hands-on content production experience.
  • Strong team leadership chops managing internal teams, freelancers, and creative partners.
  • Podcast experience is a plus.
  • Analytical mindset with the ability to turn data and insights into creative gold.
  • Proactive, collaborative, and solutions-first across cross-functional teams.
  • Passion for culture, community, and bringing big, buzzworthy ideas to life.
  • Expert in CMS platforms (e.g., Shopify, Contentful), social scheduling tools (e.g., Sprinklr, Later, Dash Hudson), and AI tools to streamline and spark creative and content development.
  • RRSP matching or 401k matching for an empowered financial journey.
  • Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights.
  • Develop your career further through our Riverside University program and with our Tuition Reimbursement Program.
  • An open concept work environment that embodies our Values.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service