Sr. Manager, Consumer Insights - Snacking

The Kraft Heinz Company • Chicago, IL

1d

About The Position

As the Senior Manager, Consumer Insights for the Real Food Snacks platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic and energetic Lunchables brand. In this role, you will help develop and implement the strategy on the snacks brands influencing key decisions across the base marketing and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more). The Role – Key Skills: Strategic: Be a key strategic business partner to Marketing team and a transformational leader. Present advanced understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward Strong Business Competence -Understands how to diagnose and level up critical business issues/business metrics/knowledge gaps with an eye for translating these into landing the right ‘business questions’ to solve on the consumer front Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams Impactful: Influence so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer An Owner: Ownership mentality, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies. Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, thrives in an environment of change Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive storytelling behaviors though the organization Self-motivated: Ability to handle many workstreams, opposing priorities and distill a plan that can be implemented for the team Analytical: Ability to see through data and recognize patterns to advise brand actions Collaborator: Team player, works well in a fast-paced entrepreneurial environment Coach & People Leader: Share knowledge and develop an impactful team Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results Influence: Ability to influence at senior levels and drive focus and impact

Requirements

• Strong experience in strategic insights/consumer insights roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
• Proficient in various market research techniques, including both qualitative and quantitative methods.
• Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Supply Chain, Sensory, Finance and more.
• Experience working with both primary and secondary data sources
• Solid understanding of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc).
• Proven track record to distill insights and drive impact into an organization – bringing the consumer to forefront.
• High level of tolerance for working in ambiguity, managing change and leading change management.
• Excels at storytelling in creative and impactful ways - excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).

Responsibilities

• Strategic insights' partner to the North American Snacks Team: Be key Strategic Insight lead across $1.0B+ brand portfolio
• Lead key strategic consumer centric initiatives tied to business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation, & Brand Health assessments.
• Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, ideation, concept development, screening, optimization, product guidance, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.
• Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.
• Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.
• Shape each brand’s annual marketing plans, including strategy, creative development and optimization
• Influence product quality and value engineering initiatives by delivering critical consumer insights that help identify and define action standards/decision criteria
• Help develop and influence research Best Practices for the organization
• Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights.
• Requires working in high levels of ambiguity, creating strategic direction for growth.

Benefits

• Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed