Sr. Manager, Commercial Insights Shopper Strategy

The Hershey Company • Lower Swatara Township, PA

2d • Remote

About The Position

Oversees Shopper Strategy team; is an expert on shopper behavior for top retailers / channels, including Omni, and creates and delivers commercialized insights and strategies for the Sales Org.

Requirements

• Deep understanding of insight methodologies, datasets and capabilities that lead to holistic insights generation (consumer, shopper, analytics, trends)
• Ability to analyze across data sources and apply strategic business acumen to drive to clear, actionable and breakthrough insights and recommendations that will guide decision making and future growth
• Strategic framing and communication; proven ability to communicate and influence with compelling insights and clear recommendations
• Strong collaborator and ability to build dynamic relationships with internal and external partners
• Proven track record of hiring, managing and developing a high performing team
• Bachelor’s degree in required
• At least 8+ years of progressive experience in Shopper, Consumer and/or Analytical (e.g., Business Intelligence, Category Management) Insights Experience
• At least 2+ years people management, advanced experience analyzing POS/panel data

Nice To Haves

• advanced degrees preferred but not necessary

Responsibilities

• Sets the team’s insights plan and priorities, including development and execution of yearly learning plan across top retailers / channels, including Omni, that drives growth for the category and Hershey across CMG, Salty & Protein
• Responsible for coaching and developing a team of 3, with guidance on methodologies, project management, analysis, and storytelling / presentation skills
• Identifies and oversees foundational research focused on shopper behavior for top retailers to ensure deep expertise and understanding of the shopper
• Creates and delivers commercialized insights – translates consumer, shopper and retailer trends into clear commercial insights and implications for key deliverables like yearly playbooks, NSM, joint grown initiatives, GCICs, and external engagements
• Drives cross functional alignment and wiring between Consumer Insights, Commercial Insights and Commercialization teams; serves as a strategic partner to top retail teams
• High and sustained interaction across senior internal stakeholders, with regular engagement at both working (Manager, Sr. Manager) and decisions-making levels (Director, Sr. Director, VP)
• High level of indirect decision making, and high level of commercial impact (influences customer strategies, priorities and consumer/shopper narrative)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees