Sr. Manager, Brand Strategy & Operations

Not Your Mother's•Tampa, FL

1d•Onsite

About The Position

The Senior Manager, Brand Strategy & Operations serves as THE commercial leader within the Marketing team and is the right hand of the Senior Marketing Director. This role is responsible for leading the brand fundamentals and operating backbone that enable sustainable growth. This role owns assortment strategy, lifecycle management recommendation & alignment, pricing recommendations, business & Competitive intelligence, International Marketing (Canada/Mexico/UK) budget management and brand operations, ensuring the portfolio is optimized, commercially sound, and execution ready. Partnering closely with the Senior Marketing Director, this role translates brand strategy into clear plans, disciplined investment, and operational excellence, while serving as a key connector across Sales, Category Management, Finance, and international markets, and integrated marketing teams

Requirements

Proven experience owning assortment strategy, pricing, lifecycle management, and base business performance.
Strong analytical and business acumen with the ability to translate data into action.
Experience partnering closely with Sales, Category Management, Finance, and international markets.
Highly organized, detail oriented, and comfortable operating in complexity.
Strong communication and stakeholder management skills.
Strong general management skills & expertise partnering with commercial teams and translating business objectives to retailer needs
7–10+ years of experience in Brand Strategy, Brand Management, or Commercial Marketing (CPG and/or Beauty preferred).
1-3 years of management or supervisory experience

Responsibilities

Lead assortment strategy across base business and innovation to drive clarity, productivity, and growth and lifecycle management (LCM) alignment and recommendation including line extensions, innovation, discontinuations.
Lead assortment strategy & new item recommendations for international markets (Canada, Mexico, UK)
Ensure strong base business maintenance, keeping products, claims, pricing, and selling tools accurate and competitive.
Lead base business maintenance projects & refresh opportunities across collections
Develop pricing strategy recommendations in partnership with Finance, Sales, CMI, and Category Management.
Lead brand business intelligence, tracking performance and opportunities across channels and markets.
Lead ongoing competitive analysis staying up to date on key promos/trends/innovation news. Partner closely with CMI/Harvest MSI on deep dive analyses and business health/POS tracking.
Translate data into actionable insights and recommendations for brand leadership and integrated marketing plan adjustments.
Support Senior Marketing Director for brand and product education strategy, ensuring consistent, compelling education internally and externally and collaboration (collab) strategy, supporting evaluation and operational execution of brand collaborations.
Act as the key brand contact and orchestrator for Canada, Mexico, and the UK, ensuring global alignment and market readiness.
Ensure brand strategies are commercially grounded and execution ready.
Own and manage the brand marketing budget, ensuring disciplined investment aligned to strategic priorities.
Partner with the Senior Marketing Director and Finance on forecasting, tracking, and optimization of spend.
Lead and develop direct reports, establishing clear priorities, ways of working, and operating rhythms.
Drive operational rigor, accountability, and continuous improvement across brand strategy and operations.
Serve as brand partner to the Sales MS&P Director and Category Management Director, ensuring alignment on assortment, pricing, and commercialization, supporting Senior Marketing Director.