Sr. Manager, Brand Marketing (Hybrid)

Foot Locker•New York, NY

25d•$105,000 - $120,000•Hybrid

About The Position

This hybrid position will be located at our Corporate Office in New York City. E xpectations for h ybrid in-office schedule is three days a week,Tuesday, Wednesday, and Thursday. The Foot Locker marketing team is the heartbeat of Foot Locker, uniquely positioned to bring cross-functional departments together to develop and execute marketing programs. As the Senior Manager, Brand Marketing , you will be responsible for shaping and driving Foot Locker's long-term brand strategy to strengthen our market position, grow brand equity, and deepen consumer connection. This role focuses on brand storytelling, positioning, and creating innovative marketing campaigns that drive engagement and cultural relevance. This role will work cross-functionally to develop and execute brand initiatives that build Foot Locker's presence in the market, partnering closely with Creative, Product and Merchandising departments along with external agencies. This candidate should have a keen understanding of the retail and consumer landscape, as they will ensure that the Foot Locker brand remains aspirational, differentiated, and aligned with key consumer trends. Foot Locker Corporate Office - NY 1 Penn Plaza, Suite 3200 New York, NY 10119

Requirements

Bachelors degree; marketing or related field preferred
Minimum of 2 years experience as a people manager
Passionate about sneakers, sneaker culture and/or the retail industry
Minimum of 5 years of experience in brand marketing, preferably in retail, fashion, or consumer goods
Strong Knowledge of Microsoft Office (PowerPoint, Excel, Word) Presentation software experience especially in PowerPoint; Keynote a plus
Knowledgable in AirTable
Deep understanding of brand strategy, consumer behavior, and cultural trends
Experience managing external agencies
Strong creative acumen and ability to translate brand vision into compelling marketing campaigns
Ability to manage and execute campaigns and budgets of $10M+
Experience leading integrated, multi-channel brand campaigns with measurable impact
Strong project management skills with the ability to manage multiple initiatives and deadlines
Excellent communication and collaboration skills with experience working across creative, digital, and product teams
Proven ability to manage agency partners and external stakeholders

Nice To Haves

Knowledge of Adobe Creative Suite helpful

Responsibilities

Lead the development of brand positioning, messaging, and marketing strategies that elevate the brand and resonate with key consumer segments
Own brand guidelines and ensure consistency across all marketing channels
Develop toolkits and brand marketing guidelines to support local execution
Partner with the creative teams to develop compelling brand narratives that drive storytelling across digital, social, in-store, and experiential touchpoints
Oversee brand campaigns that drive awareness and relevance, ensuring execution is aligned with business goals and key brand moments
Manage and lead partnerships with agencies to drive innovative storytelling and consumer engagement
Leverage research to inform brand strategies and identify whitespace opportunities
Analyze consumer insights, market trends, and competitive landscape to inform brand strategy and positioning