Sr. Manager, Brand Marketing

DXC Technology • New York, NY

23h • $119,900 - $222,700

About The Position

DXC Technology is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change with speed. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry-Specific Software Solutions, DXC modernizes, secures, and operates some of the world's most complex technology estates.
DXC is at a defining moment in its transformation journey. Following the launch of our new brand positioning in December 2025, we are entering the next phase: activating, embedding, and amplifying our evolved story across every touchpoint. We are seeking a Senior Brand Marketing Manager to help lead this next chapter. This is a high-impact role for a strategic brand leader who thrives at the intersection of strategy and activation. You will play a critical role in shaping how DXC shows up in the market — driving awareness, strengthening perception, and ensuring our brand position translates into meaningful, consistent experiences across audiences and channels. If you are energized by transformation and motivated by building brands that lead in moments of change, this role offers a rare opportunity to influence perception at scale.
Why This Role Matters
DXC is evolving — and how we tell our story matters. This role sits at the forefront of redefining how the market understands DXC: as an AI-powered, innovation-driven partner helping enterprises navigate complexity with confidence and speed. You will not only shape brand awareness — you will help shape belief. This is a rare opportunity to influence the trajectory of a global enterprise brand during a pivotal moment of transformation.

Requirements

• 8-10+ years of experience in brand marketing, corporate marketing, or integrated marketing within a complex, global organization.
• Experience leading brand strategy and activation during periods of transformation or repositioning.
• Strong strategic thinking paired with hands-on execution capability.
• Proven ability to collaborate across matrixed organizations and influence stakeholders at multiple levels.
• Experience integrating brand into full-funnel marketing strategies.
• Exceptional storytelling, messaging, and briefing skills.
• Comfort operating in fast-moving, evolving environments with executive visibility.

Responsibilities

• Brand Strategy & Stewardship Working closely with the Global Brand Manager — who leads the development of brand architecture, governance frameworks, guidelines, and foundational strategy — this role ensures those frameworks are activated effectively across the organization. Together, you will balance brand governance with dynamic market execution. Serve as a key steward of DXC’s new brand positioning, ensuring clarity, consistency, and impact across all brand expressions. Translate strategic positioning into actionable messaging frameworks, brand guardrails, and activation plans. Monitor brand performance metrics, awareness, and perception shifts to inform continuous optimization. Partner with senior marketing leaders to refine and evolve brand strategy based on market dynamics and business priorities.
• Integrated Brand Activation Lead the activation of the brand across global marketing initiatives and priority growth areas. Ensure cohesive, differentiated brand expression across campaigns, sponsorships, digital content, and thought leadership. Identify innovative opportunities to elevate DXC’s presence and visibility in priority industries and markets. Drive alignment between global brand strategy and regional execution.
• Cross-Functional Collaboration & Integration This role is an integral part of DXC’s marketing ecosystem. The Senior Brand Marketing Manager will act as a strategic connector — ensuring brand strategy is tightly aligned with business priorities and seamlessly integrated across the full marketing funnel. Key partnerships include: Strategic Marketing: Align brand messaging and activation with enterprise growth initiatives, industry strategies, and priority business objectives to ensure the brand reinforces DXC’s most important strategic narratives. Demand Generation: Integrate upper-funnel brand awareness initiatives into full-funnel campaign strategies. Partner to ensure brand-building efforts strengthen pipeline impact and create a cohesive customer journey from awareness through conversion. Corporate Communications: Coordinate closely to amplify key messages across owned and earned channels. Support executive visibility, thought leadership, and social media amplification with consistent, brand-aligned storytelling. Events & Experiential Marketing: Ensure brand hierarchy, positioning, and messaging clarity are consistently reflected across global events, sponsorships, and industry engagements. Elevate how DXC shows up in both physical and digital experiences. Creative Studio: Work hand-in-hand with the creative team to translate strategy into compelling creative expression. Develop clear briefs, provide strategic guardrails, and ensure campaigns and assets reflect a distinctive and cohesive brand identity. Success in this role requires influence, comfort navigating a highly matrixed organization, and the ability to balance long-term brand building with near-term business impact.
• Employee Engagement & Brand Ambassadorship Partner with Internal Communications and HR to embed the brand narrative into employee engagement initiatives and leadership communications. Activate employees as brand ambassadors by developing tools, messaging guidance, and activation programs that bring the brand to life internally. Ensure alignment between internal culture initiatives and external brand positioning.

Benefits

• Full-time hires are eligible to participate in the DXC benefit program.
• DXC offers a comprehensive, flexible, and competitive benefits program which includes, but is not limited to, health, dental, and vision insurance coverage; employee wellness; life and disability insurance; a retirement savings plan, paid holidays, paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed