Sr. Manager, Beauty Enablement - Walmart.com

Conair LLC•Stamford, CT

9d•Hybrid

About The Position

The Sr. Manager, Beauty (Conair/BaByliss) Enablement will play a key role in enabling and accelerating the growth of Conair’s Beauty and Grooming brands on walmart.com. This position will partner closely with sales, marketing, creative, and operations to drive excellence in content, performance, and execution. The role’s primary focus is to support the omnichannel sales team with scalable Ecommerce solutions and retailer.com enablement programs that maximize sales, optimize the digital shelf, and enhance the consumer experience for the Beauty category.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
5–7 years of experience in Ecommerce, digital merchandising, or retail.com account management.
Strong understanding of retail.com ecosystems and platforms (Walmart, Target, Ulta, etc.).
Proficient with analytics tools such as Circana, Scintilla, or Power BI.
Strong communication, organization, and project management skills.

Nice To Haves

Experience managing or enabling Beauty or Grooming categories preferred.

Responsibilities

Develop & Execute Retail.com Strategy
Collaborate with sales teams to identify growth opportunities and create actionable plans that drive the Beauty category’s success with walmart.com.
Enable the sales team with tools, resources, and insights to effectively manage and grow Conair and BaBylissPRO brands.
Partner with the Director, Retail.com Strategy & Enablement, to execute retailer-specific initiatives and ensure alignment with brand and business goals.
Ecommerce Platform Optimization
Lead optimization of product listings (titles, descriptions, images, A+ content) to enhance visibility, conversion, and consumer engagement.
Manage external partners or agencies supporting PDP content, digital shelf health, and SEO performance.
Growth & Scalability Initiatives
Support product launches, promotional events, and seasonal campaigns.
Identify and implement scalable Ecommerce solutions to improve efficiency, consistency, and speed-to-market across Beauty accounts.
Evaluate online assortment and influence channel strategy, supporting marketplace opportunity
Performance Analytics & Competitive Intelligence
Monitor category performance metrics (sales, traffic, conversion, content scorecards) and identify insights to inform strategy.
Partner with Analytics to measure and report on retail.com performance and category growth opportunities.
Analyze competitor activity to identify best practices and whitespace opportunities for Conair and BaByliss.
Operational Excellence
Partner cross-functionally to resolve operational challenges in fulfillment, pricing, or item setup.
Ensure new product launches and marketing campaigns are executed seamlessly across platforms.