Sr. Manager, Analytics, Insights, and Market Research- Alzheimer's
About The Position
This position is hybrid to our Cambridge, MA facility and requires frequent on-site presence About This Role The Senior Manager, Insights & Analytics will play a critical role within the US Alzheimer's team. You will be a proactive strategic thought partner for the US Brand team, responsible for driving actionable insights & deep understanding of the customer, overall market, and competitive landscape. You will be a subject matter expert in Market research with deep understanding of Market research in areas like - Demand assessment, Segmentation, Field Force effectiveness and Behavioral Science methodologies to drive insights. This role plays a vital part in shaping the direction of the business and contributing to brand success. You will directly support the US Alzheimer's brand team, focused on building foundational insights and building a go-to-market roadmap for one pipeline asset across multiple indications. You will provide critical insights for informed decisions, allowing for competitive positioning, and driving strategic initiatives based on an insights-driven approach. As a key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise and help to develop forward-looking, holistic and integrated market research and analytical plans to support brand strategy development and launch planning.
Requirements
- Bachelor's degree required, master’s preferred
- 5+ years of patient / customer research experience within a relevant industry like biotech, pharmaceutical, or a consulting firm supporting the healthcare industry
- Demonstrated experience in market research (quant/qual, demand studies)
- Project management experience - managing projects end-to-end (Defining the business need, requesting proposals from vendors, advising on research sample, monitoring fielding, designing read out plans, synthesizing and communicating findings within the organization)
- Strong communication skills - expertise in translating analyses and research results into actionable insights for business stakeholders across the organization (including senior leadership)
- Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables
- Experience working with a branded, consumer facing product
Nice To Haves
- Experience in the Alzheimer's Therapeutic Area or adjacent neuropsych customers
Responsibilities
- Insights Generation & Strategic partnership Analyze and interpret multiple data sources, including market research, surveys, and social media listening, transforming them into valuable information to help deepen the understanding of customer groups – including their pain points and expectations, market and competitive trends, and identifying business opportunities to support decision-making
- Engage as a thought partner to the US Alzheimer's brand team and other senior stakeholders and translate complex findings into clear and actionable insights that can guide decision-making, support strategy development to improve business outcomes
- Cultivate relationships with internal stakeholders, understanding the different market realities and adapting insights generation accordingly
- Provide input to creating reporting and data visualization to communicate insights effectively to relevant stakeholders, including senior leadership
- Provide input to brand planning process and development of strategic roadmaps to develop a robust go-to-market strategy Market Research & Competitive Insight
- Lead US Market research in close collaboration with US Alzheimer's brand team, identifying knowledge gaps to support its design and delivery, collaborating with Global insights colleagues on broader research initiatives.
- Collaborate with Global Alzheimer's team in the Competitive Insights Process, translating data and information into Insights and sharing them frequently and broadly with the relevant stakeholders
- Expertise in Demand assessment, ATU, Segmentation, Field Force effectiveness, Behavioral science driven MR techniques and Launch Experience in the US. Driving Capabilities And Continuous Improvement
- Liaise with US Alzheimer's brand team and key senior stakeholder members to align on critical business priorities and collaborate with relevant functions in Business Intelligence & Operations and IT to develop capabilities to support Insights generation
- Stay updated on advancements in analytics tools and methodologies and evaluate and drive implementation of new technologies to improve the insights generation process
- Foster experience exchange and learning loops through internal community engagement, creating opportunities to nurture and support new ideas and showcase best practices and market trends
Benefits
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1,001-5,000 employees
