Docusign’s Lifecycle Marketing team is laser-focused on one goal: ensuring our 1.7M+ customers don’t just purchase Docusign—they actively adopt, engage, and expand their use of our platform. As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from Docusign every day. From onboarding and activation through long-term engagement, you’ll build journeys and campaigns that drive adoption, deepen product usage, and reduce churn. In this highly visible, cross-functional role, you’ll turn business goals into measurable customer outcomes—driving usage, retention, and expansion at scale. You’ll partner closely with Product Growth, Sales-Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value. This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.