Sr. Integrated Marketing Manager

Funko • Everett, WA

356d • $105,000 - $131,000

About The Position

The Sr. Manager, Integrated Marketing, is a critical contributor to the overall Funko Marketing function, responsible for the strategic development and activation of marketing campaigns that simultaneously build Funko's global brand awareness and differentiation, while driving consumer consideration for our unique product offerings and the Funko brand overall. A marketing professional who's demonstrated an ability to thrive in a fast-paced, dynamic environment, the ideal candidate will lead the development of holistic and globally integrated marketing strategies for high-profile product initiatives -- from campaign planning and ideation, leading broader marketing team collaboration throughout the plan development process, fostering cross-functional partnerships (internally and externally), overseeing activation both at the local and global level, managing the marketing budget, and assessing performance against established marketing and business KPI's. From engaging and exciting our core fans through robust and unique integrated marketing stories, to presenting our value proposition to prospective new customers, the Sr. Manager will lead overall global marketing efforts to curate compelling brand and product stories with a fan-first approach that perpetuates Funko's industry leadership as purveyors of pop culture.

Requirements

• 5-7 years of Marketing experience.
• Vast knowledge of integrated marketing best practices.
• Ability to interpret data, analytics, and consumer insights.
• A passion for pop-culture and fandoms with an understanding of consumer affinities across various media.
• Demonstrated 'Customer-First' thinking ability.
• Comfortable working in a matrixed environment.
• Exceptional organizational skills.
• Excellent people and management skills.
• Desire to remain up to date on consumer trends and marketing best practices.
• Bachelor's degree in business, marketing, communications, or a related field.

Responsibilities

• Develop a holistic annual roadmap for key product launches in partnership with events, merchandising, and marketing teams.
• Lead the ideation, planning, and execution of Funko Integrated Marketing plans globally for key brand and product initiatives.
• Test innovative go-to-market strategies targeting key consumers and prospective consumers.
• Craft campaign briefs and lead cross-functional Marketing and Creative teams in developing marketing content and creative assets.
• Create scalable campaign plans that communicate strategy and activations to various audience segments.
• Establish and implement scalable processes to streamline cross-functional planning.
• Monitor marketing spend to measure impact and optimize future campaigns.
• Establish campaign KPIs and lead post-mortems to drive improvements and efficiencies.
• Develop marketing campaign calendars and ensure timely delivery of supporting plans and assets.
• Lead multiple projects simultaneously in a fast-paced environment.

Benefits

• Base salary range of $105,000 - 131,000 annually.
• Eligibility for additional discretionary bonuses/incentives.
• Restricted stock units.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees